Customer Data Insights: Best Practices for Tracking and Taking Action
As the economy continues to become more digitally-based, customer data becomes more valuable and accessible than ever. To operate without insight into your customers’ preferences or behaviors is to work in the dark; it’s both ineffective and inefficient, leaving far
The Best Customer-Centric Uses of Data
Becoming customer-centric—putting the customer's needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product. Doing so will help
The Customer Data Platform Benefits You Should Know
Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say your customer just completed onboarding quicker than the average user, but you missed the chance
How to Make the Most of Customer Journey Insights
If you want to make your business customer-centered, you're going to need customer data. Without it, you can’t keep track of your customers' needs, business goals, and challenges. When you gather and analyze customer data, you can uncover customer journey
How to Use Customer Data: A Guide for Customer Success Teams
As customers use your product, they generate data just by going about their daily workflow. And you would be missing out on a huge opportunity if you didn’t capture that data, analyze it, and organize it. Doing so gives you
Totango DNA-CX™: The Customer-Centric Data Technology Powering Zoe™
Data Architecture Centered on the Customer In other tools, the customer object is an “opportunity” or a “lead”. But never a “customer”. Totango DNA-CX™ is the only customer-centric data model that actually revolves around the customer. By mapping all the dimensions
AI for Customer Success: Introducing Zoe
Back in the ‘90s, we were told that CRM software was the solution to customer centricity. Even just few years ago, Salesforce, undoubtedly the leader of CRM, changed their tagline to Customer Company (which they “borrowed” from IBM by the