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May 20, 2020
2 – min read Hi, We are two months in and finally we are starting to see the light at the end of the
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Why You Need Personalized Customer Engagements
4 – min read When you’re a customer, you don’t want to feel like just another face in the crowd. Customers want to know that you understand their unique …
How are User Engagement and Retention Related?
3 – min read It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year after year isn’t so simple. …
Customer Engagement Objectives You Should Keep in Mind
3 – min read When consumers decide which brand of product to purchase, they pick the one they have the strongest relationship with. As such, it’s critical that customer …
The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises
4 – min read Customer loyalty is priceless. If you retain customers, they’ll spend far more than the price of their initial purchase over a lifetime. Plus, current customers …
SaaS Customer Engagement Metrics That Can’t Be Ignored
4 – min read Every successful SaaS company must be a strict disciple of the culture of the customer. This culture reflects the current customer-centered economy that has arisen …
Customer Engagement Solutions for the Customer-Centered Economy
4 – min read Your customers should be your greatest obsession. The digital transformation of business has created a customer-centered economy built on subscriptions, personalized services, and new definitions …
4 Features Your Digital Customer Engagement Platform Must Have
4 – min read At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will …
E2C: Enterprise to Customer Growth Strategy
2 – min read In recurring revenue businesses, the entire company impacts the customer in some way. Often times, employees’ interactions are ad-hoc and siloed within their department, making …
Growth Hacking with User Behavior
< 1 – min read The subscription economy has exploded over the last decade. Top SaaS companies with flexible, innovative technologies are in high demand. The lower barrier to entry …
Totango Named a Finalist in Three Categories for 2016 CODiE Awards
< 1 – min read The SIIA recently announced that Totango has been named a finalist for the 2016 SIIA CODiE Award in the following categories: Best Customer Success Management …
Easy-to-miss customer success blunders that can cost you customers
6 – min read In this guest blog, Niraj Rout, Founder at Hiver, shares some small, but costly blunders that companies make in managing customer success. If you …
The Loyalty Link: Marketing to Engage and Retain
4 – min read Written by Lori Carr from Lori Carr & Associates. Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value …
5 Simple Steps to Boost Retention
2 – min read As more and more businesses turn toward a subscription model the emphasis on customer retention has ballooned. The need to acquire customers still exists, but …
Nobody owns the customer, but someone can always own the moment.
< 1 – min read This awesome quote comes from Scott Hudgins, VP of Global Customer Managed Relationships at the Walt Disney Company. They recently announced their “MagicBand” wristband to …
5 statistics on customer marketing that may surprise you (and infographic)
2 – min read At the Good to Great Marketing Nation event last week with Marketo, we conducted a survey with 75 marketers regarding their customer marketing initiatives. It …
3 Steps to Higher Conversions With Happy and Engaged Users (Infographic)
< 1 – min read In our 2012 SaaS Conversions Benchmark report, we concluded that happy and engaged users result in more conversions. Our report showed that Best-in-Class SaaS companies …
2nd Annual SaaS Metrics Survey Results
2 – min read See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. …
Amy’s Customer Success Management Manifesto – Part 1:Responsibilities
2 – min read Amy Friedman, an experienced customer success management professional on the front line speaks candidly about the role and responsibilities of a customer success manager as well as what it takes to be successful in this field.
5 Analysts on a revolution that is customer engagement
2 – min read Omer Minkara says it will create 20x greater revenue growth per customer. Geoffrey Moore calls it a “fundamental revolution”. Dion Hinchcliffe refers to it as a …
How customer engagement can predict profits
2 – min read Loved John Dillon’s (CEO of our partner Engine Yard) blog on customer engagement in Forbes! He says (amongst many other things): Why is doing a …
4 Benefits of Keeping Your Customer Engaged
2 – min read Companies that design and deliver excellent customer experience (CX) have more engaged customers. Customer engagement is not something that happens by chance but rather an …
Customer Engagement Fever, It’s Catching On
2 – min read I read in a recent blog from Forbes that the rate of engaging customers and prospects through social media and its growth in adoption have …
Chief Customer Officers Boost Customer Engagement
2 – min read I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your team to customer success …
What is the Connection between Lifecycle Marketing and Automated Nurturing?
2 – min read Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t …
Five Tips to Customer Love
2 – min read When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more …
How Zendesk and CloudBees Increase their User Engagement
3 – min read Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the …
New Customer Health Dashboard to Easily Monitor Customer Success
2 – min read The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies …
Customer Success How To: Learning from Customers Who Churn
3 – min read Nobody likes it when a customer cancels their subscription. In SaaS companies where the bottom-line is so heavily dependent on Customer Lifetime Value (CLTV), churn …
Successful Lifecycle Marketing through Innovative Marketo & Totango Integration
3 – min read We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers). Combining the capabilities of Marketo with Totango …
2012 Year of Freemium Business Model in B2C and B2B
3 – min read It started in gaming – 57 out of top 100 app store games are freemiums. huge companies like Zynga, Electronic Arts and Capcom or from …
The Market Size of Customer Engagement Management
< 1 – min read We are excited that luminaries such as Paul Greenberg, Ray Wang and Dion Hinchcliffe and big league investors such as David Skok are starting to …
Beyond Social Business – A Definition of Customer Engagement
2 – min read Paul Greenberg wrote a great blog this week defining Customer Engagement. I am much looking forward to his expanded paper on the topic. Basically he …
Best of 2011: Top Videos and Blogs on Customer Engagement
< 1 – min read 2011 was a busy year! We’ve discussed a lot of important themes which are the hottest topics for any SaaS business such as Customer Engagement, …
3 Steps to Measuring User Engagement with your Web Application
3 – min read Take a step back and you’ll realize user-engagement is the single most important metric in any SaaS business. In a world where customer evaluate your …
On User Retention as a Service
< 1 – min read Paul Stamatiou is doing a great job describing the concept of “User Retention as a Service” and from the long thread of comments, we can …
Understand Customer Behavior in Your Trial Period
3 – min read Today I’m going to share another interview with Tracey Kaufman, VP of Customer Experience at cloud9. Tracey was watching the Totango demo and then answered …
Top-of-Funnel Strategy
2 – min read Another tip from VP sales at Hubspot Mark Roberge at the Sales 2.0 convention re top-of-funnel strategy. Mark recommends on keeping the top-of-funnel as wide …
Tip on How to Reduce Churn (Even in Low-Touch Models)
< 1 – min read Another tip taken during Sales 2.0 from Darren Suomi, VP Sales at HootSuite – this time regarding the self-service model and how to adjust it …
Evolving from Document System to Engagement System
2 – min read Here is the additional interview promised from the Enterprise 2.0 Conference. This time Jessie Wilkins, Director System Engagement for aiim speaks about how will the …
How NOT to Sell in SaaS and Increase Paid Conversions
2 – min read So you have a product! you’ve worked so hard on making it the way you want (iteratively of course) and now you want to sell …
Latest Totango News
Totango offers more ways to stay aligned with your team and customers
May 1, 2020
< 1 – min read HI, In many parts of the world, the sun is shining and everything is starting to blossom. Totango is growing
Kicking off Totango’s Spring Product Release – Belize
April 14, 2020
2 – min read Hi, Two more weeks have gone by, and we are all still at home focusing on keeping our daily routines.
