A Guide to Customer Journey Optimization
Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to create customer lifetime value by nurturing sustained expansion over time for mutually beneficial growth. But
How to Map the Customer Journey Stages to Foster Lifetime Value
From the moment a customer buys your product or subscribes to your service, they’ve chosen to take a journey with your brand. It’s a journey that promises recurring value, and it’s your job to make sure that every step of
What is customer health score and how do I build one for my business?
The latest article on customer health can be found here. If you run an online technology business like many of the Totango customers you already know that the growth of your company relies, more than anything else, on delivering lasting value