Optimize the customer journey to map out the stages of customer progression and identify ways to add customer value along the way.
Customer Journey Mapping

A Guide to Customer Journey Optimization

5 – min read Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to …

Mapping the customer journey will make it easier to provide ongoing value.
Customer Journey Mapping

How to Map the Customer Journey Stages to Foster Lifetime Value

4 – min read From the moment a customer buys your product or subscribes to your service, they’ve chosen to take a journey with your brand. It’s a journey …

Best Practices

What is customer health score and how do I build one for my business?

4 – min read The latest article on customer health can be found here. If you run an online technology business like many of the Totango customers you already …

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