Customer Lifetime Value

The Benefits of Customer Lifetime Value: Why It Matters

4 – min read What do America’s longest running companies all have in common? They focus on the big picture: customer lifetime value. If you want your business to …

Best Practices

3 Tips to Make Your Leads More Engaged Using Lifecycle Marketing

3 – min read So you have a database full of leads that might potentially buy your product – now what? You COULD nurture them to death (or in …

SaaS

How Dropbox Increases Their Customer Engagement Rate

2 – min read Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it …

Marketing

Tools to Manage a Successful SaaS Business

3 – min read Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a …

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