Customer Lifetime Value

The Benefits of Customer Lifetime Value: Why It Matters

4 – min read What do America’s longest running companies all have in common? They focus on the big picture: customer lifetime value. If you want your business to …

Business Insights

Treat Customers Based on Their Values

< 1 – min read in Scott Gruher’s blog post on “Go to Market Strategy: How Much are Your Customers Worth?”, his recommendation is to treat customers based on their …

Best Practices

Customer Engagement is Key for SaaS

3 – min read Customer Engagement is key for software-as-a-Service business. A recent post by David Skok explains how and why to measure customer engagement. If you are a …

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