Customer Lifecycle

Making the Most of the Customer Lifecycle Management Process

4 – min read A strong customer relationship can last for years. How do you begin to manage all the potential outcomes, needs, and variables that determine the path …

Customer Engagement

Customer Engagement Fever, It’s Catching On

2 – min read I read in a recent blog from Forbes that the rate of engaging customers and prospects through social media and its growth in adoption have …

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