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May 20, 2020
2 – min read Hi, We are two months in and finally, we are starting to see the light at the end of the
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How to Calculate Customer Lifetime Value
4 – min read To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new …
Exploring the Importance of Customer Lifetime Value
4 – min read In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer …
How to Calculate Adoption Rate and its Impact on Customer Lifetime Value
4 – min read If your customers aren’t using your product, then they’re not really your customers. They may have subscribed, but if they’re not actively engaging with the …
Growth Hacking with User Behavior
< 1 – min read The subscription economy has exploded over the last decade. Top SaaS companies with flexible, innovative technologies are in high demand. The lower barrier to entry …
Customer Success – The Farming Paradigm (With Gifs!)
2 – min read So we all know farmers. Source: thehappiestdonut.tumblr.com No, not that type of farmer…. the kind that grows trees. For thousands of years, they …
Top Executives Weigh In On Lessons Learned In Customer Success
< 1 – min read At Customer Success Summit 2016, executives from Oracle Marketing Cloud, Hubspot, and Eventbrite shared some of the most valuable lessons they learned through the evolution …
Totango Named a Finalist in Three Categories for 2016 CODiE Awards
< 1 – min read The SIIA recently announced that Totango has been named a finalist for the 2016 SIIA CODiE Award in the following categories: Best Customer Success Management …
Boost your company growth rates with complete visibility into your Revenue Stream
2 – min read For most Enterprise SaaS companies, recurring revenue from existing customers (renewals and upsells) accounts for 50-70% of total revenue. Understanding this segment of the revenue …
3rd Annual SaaS Metrics Report: Underscoring the need for Customer Success
2 – min read As 2013 comes to a close, we wanted to leave you with the results of our 3rd annual SaaS metrics survey on the key performance …
5 statistics on customer marketing that may surprise you (and infographic)
2 – min read At the Good to Great Marketing Nation event last week with Marketo, we conducted a survey with 75 marketers regarding their customer marketing initiatives. It …
Aberdeen Group and Totango present: Customer Growth Lessons for Software and Internet companies
< 1 – min read It’s no secret that retaining customers and growing their value is a key differentiator for leading software and internet companies. However, many businesses are inundated …
2nd Annual SaaS Metrics Survey Results
2 – min read See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. …
Retaining customers in baseball, higher education and secure networking
2 – min read Across industries attention is shifting from customer acquisition to customer retention. In this blog three stories about how to retain and grow customers: one from baseball, a second from higher education and lastly a story about networking gear that can tell its vendor which customers may not be getting the most out of their purchase.
Amy’s Six Secrets For Customer Success Professionals
3 – min read Over the past week we released a series of short clips from an interview with Amy Friedman, a four time customer success professional with over …
How customer engagement can predict profits
2 – min read Loved John Dillon’s (CEO of our partner Engine Yard) blog on customer engagement in Forbes! He says (amongst many other things): Why is doing a …
4 Benefits of Keeping Your Customer Engaged
2 – min read Companies that design and deliver excellent customer experience (CX) have more engaged customers. Customer engagement is not something that happens by chance but rather an …
Chief Customer Officers Boost Customer Engagement
2 – min read I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your team to customer success …
The Power of Measuring Customer Engagement
2 – min read Talking about Customer Engagement, there are many metrics that could show a user engagement level, i.e. user are considered to be higher engaged if they refer your …
How Zendesk and CloudBees Increase their User Engagement
3 – min read Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the …
Customer Success How To: Learning from Customers Who Churn
3 – min read Nobody likes it when a customer cancels their subscription. In SaaS companies where the bottom-line is so heavily dependent on Customer Lifetime Value (CLTV), churn …
Best of 2011: Top Videos and Blogs on Customer Engagement
< 1 – min read 2011 was a busy year! We’ve discussed a lot of important themes which are the hottest topics for any SaaS business such as Customer Engagement, …
What is the Best Sales Model for You?
2 – min read So how do you know which sales model is best for you – zero touch vs. low touch vs. high touch vs. field? In his …
3 Outright Strategies to Improve SaaS Customer Success
3 – min read Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting …
Survey Results: Which Metrics are Key to SaaS Executives?
< 1 – min read As part of my effort to create the SaaS Executive Dashboard, which helps executives to put together their business metrics for SaaS on a single …
Customer Lifetime Value and Customer Experience
2 – min read Lately, I’ve started building a SaaS Dashboard for my own usage (which I’ll be happy to share with others as well) and I have put …
Free Trial Average Conversion Rate and Other Metrics
< 1 – min read Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate …
SaaS Best Practices: Measuring Trial Conversion Rates – Part 1
3 – min read Defining an active user and setting a baseline Over the next few weeks, Totango will be posting a blog series on best practices for …
Latest Totango News
Totango offers more ways to stay aligned with your team and customers
May 1, 2020
< 1 – min read HI, In many parts of the world, the sun is shining and everything is starting to blossom. Totango is growing
Kicking off Totango’s Spring Product Release – Belize
April 14, 2020
2 – min read Hi, Two more weeks have gone by, and we are all still at home focusing on keeping our daily routines.
