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May 20, 2020
2 – min read Hi, We are two months in and finally, we are starting to see the light at the end of the
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How to Optimize Customer Retention for B2B Enterprises
4 – min read As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business …
How are User Engagement and Retention Related?
3 – min read It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year after year isn’t so simple. …
Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
4 – min read Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in …
Customer Retention Optimization Strategies to Keep Customers Long-Term
4 – min read Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer lifetime value. While the sales …
The Relationship Between Customer Retention and Profitability Explained
4 – min read Every business needs to be able to make and increase profits. We go to exhaustive lengths to find new ways to make our businesses more …
Understanding the Importance of Customer Retention
3 – min read You wouldn’t throw your money away on the street, would you? Or drop it down the garbage disposal? If you’re not working hard to retain …
How to Calculate and Improve Your Customer Retention Rate
3 – min read Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. …
The 5 Best Customer Retention Strategies for Subscription Businesses
4 – min read The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work …
Ten Reasons Your Organization Needs Totango, the Leader in Customer Success Management
2 – min read Customer Success technology has finally reached mainstream recognition as an integral tool for any subscription business. Your organization can’t afford to wait any longer to …
Becoming customer centric at an early-stage startup
3 – min read The writing is on the wall. From top venture capital firms to industry leaders, the B2B SaaS space is universally accepting more customer-centric principles to …
The Business of Customer Success
< 1 – min read Customer Success is a brand new profession. Its origin is based on the need for subscription and lifetime focused business to retain and grow their …
3 questions every new VP of Customer Success should answer
2 – min read Customer Success Summit is returning to San Francisco March 21-22, 2016. Register today! Part of the Customer Success Summit On-Demand Series Starting a new job anywhere …
Customer Retention Cost: A New Metric for the Boardroom
3 – min read We’re well into the second decade of the SaaS industry. We’ve seen some phenomenal successes in the public markets with stalwarts like Salesforce.com, the next …
5 Simple Steps to Boost Retention
2 – min read As more and more businesses turn toward a subscription model the emphasis on customer retention has ballooned. The need to acquire customers still exists, but …
CS Summit Speaker Highlight: Continuous Engagement in a zero touch world
2 – min read Identifying At Risk Users In Lifecycle Marketing CloudBees is the leader in the Continuous Integration (Jenkins) and Continuous Cloud Delivery (DEV@cloud) world. It was inevitable …
EXCLUSIVE REPORT: Customer Intelligence for Software Companies
2 – min read We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer-facing business processes see 3x …
Aberdeen Group and Totango present: Customer Growth Lessons for Software and Internet companies
< 1 – min read It’s no secret that retaining customers and growing their value is a key differentiator for leading software and internet companies. However, many businesses are inundated …
Retaining customers in baseball, higher education and secure networking
2 – min read Across industries attention is shifting from customer acquisition to customer retention. In this blog three stories about how to retain and grow customers: one from baseball, a second from higher education and lastly a story about networking gear that can tell its vendor which customers may not be getting the most out of their purchase.
Amy’s Six Secrets For Customer Success Professionals
3 – min read Over the past week we released a series of short clips from an interview with Amy Friedman, a four time customer success professional with over …
Amy’s Customer Success Manifesto – Part4:Lucidera Case Study
< 1 – min read This is the last part of our interview with Amy Friedman a four-time customer success pro. In this last version Amy speaks about Customer Success …
Amy’s Customer Success Manifesto – Part3:Metrics
< 1 – min read In the third part of our four part interview with Amy Friedman, a passionate customer success pro, she talks about metrics for customer success. Top …
Amy’s Customer Success Management Manifesto – Part2:Challenges
2 – min read Amy Friedman, an experienced customer success management professional on the front line speaks candidly about the challenges and solutions of a customer success manager as well as what it takes to be successful in this field.
The Future of Customer Success Management: A Look Ahead
2 – min read We are super excited to be co-hosting an event with Mikael Blaisdell, one of the pioneers of customer success management. We consistently hear from our …
Customer Success Management & The Channel
3 – min read From the earliest beginnings of the transition to the Cloud, doomsayers were predicting that either the new model would fail – because “the channel” wouldn’t …
Best of 2011: Top Videos and Blogs on Customer Engagement
< 1 – min read 2011 was a busy year! We’ve discussed a lot of important themes which are the hottest topics for any SaaS business such as Customer Engagement, …
On User Retention as a Service
< 1 – min read Paul Stamatiou is doing a great job describing the concept of “User Retention as a Service” and from the long thread of comments, we can …
Latest Totango News
Totango offers more ways to stay aligned with your team and customers
May 1, 2020
< 1 – min read HI, In many parts of the world, the sun is shining and everything is starting to blossom. Totango is growing
Kicking off Totango’s Spring Product Release – Belize
April 14, 2020
2 – min read Hi, Two more weeks have gone by, and we are all still at home focusing on keeping our daily routines.
