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Becoming customer centric at an early-stage startup

3 – min read The writing is on the wall. From top venture capital firms to industry leaders, the B2B SaaS space is universally accepting more customer-centric principles to …

Best Practices

Customer Success Chronicles: Enterasys empowers every touchpoint with the opportunity to delight and deliver value

2 – min read We spoke to Vala Afshar, CMO and Chief Customer Officer of Enterasys, before – but briefly – at a conference. We are excited to catch …

Best Practices

9 Customer Engagement Plays You Should Implement For Customer Success

< 1 – min read Last week our CMO Dominique and Directors of Customer Success Jeremy Malander and Josh Santos from BlueJeans Network and Clarizen respectively shared 9 ideas that …

Customer Engagement

Amy’s Customer Success Management Manifesto – Part2:Challenges

2 – min read Amy Friedman, an experienced customer success management professional on the front line speaks candidly about the challenges and solutions of a customer success manager as well as what it takes to be successful in this field.

Customer Engagement

Amy’s Customer Success Management Manifesto – Part 1:Responsibilities

2 – min read Amy Friedman, an experienced customer success management professional on the front line speaks candidly about the role and responsibilities of a customer success manager as well as what it takes to be successful in this field.

Customer Engagement

Five Tips to Customer Love

2 – min read When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more …

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