Supercharging Your Tech Stack with Totango: Amplify Your Data Warehouse
June 11, 2021
3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology
Menu
How to Build An Early Customer Warning System
5 – min read Many of the companies we talk to today all have the same challenge: they are sick and tired of firefighting their customer accounts. Firefighting happens …
How to Boost Slow Product Adoption After Onboarding Your Customer
4 – min read Knowing how to boost product adoption after onboarding is critical for customer retention. Onboarding is a crucial time to provide the training and resources that …
Your Customer Success Workflow: A Guide to Understanding and Optimizing It
3 – min read The ideal customer experience provides seamless, consistently high-quality support every step of the way. Customers often work with many different teams at your organization throughout …
Customer Experience vs Customer Success: What’s the Difference?
4 – min read Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize …
Why Customer Success is Important in the Modern Age
4 – min read Times are changing. The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off …
The Top 3 Customer Success Challenges and How to Beat Them
3 – min read If you want your business to succeed, make sure your customers succeed. As the economy becomes more customer-centered, the need to foster customer success is …
7 Customer Success Team Goals for Your Enterprise in 2019-2020
4 – min read Realizing lifetime value from your customers is about generating lifetime value for your customers. That’s the central tenant of the customer success approach to business. …
Proven SaaS Customer Success Best Practices to Increase Lifetime Value
4 – min read Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. The digital transformation of business has led to an explosion …
Meet Totango at Chief Customer Officer Fall 2018 Conference
2 – min read The Chief Customer Officer Fall, 2018 (CCO), held September 12th-13th in San Diego, is an interactive peer-lead conference attracting senior-level customer focused professionals. Totango, the …
Customer Support + Customer Success: Working Together to Increase Customer Satisfaction, Retention, and Growth
4 – min read According to data from Forrester Research, almost two-thirds of interactions between a customer and a company take place through the Customer Service department. Customers often …
Customer Health: The Foundation of Customer Success
4 – min read For recurring-revenue businesses, retention and expansion are the key drivers of growth. To drive success for both of these metrics, an accurate understanding of customer …
6 Key Takeaways from Forrester Research Guest Webinar on Customer-Centricity
3 – min read Kate Leggett, VP & Principal Analyst at Forrester Research and leading expert in customer relationship management and customer service strategy, joined Guy Nirpaz, CEO & …
Totango DNA-CX™: The Customer-Centric Data Technology Powering Zoe™
2 – min read Data Architecture Centered on the Customer In other tools, the customer object is an “opportunity” or a “lead”. But never a “customer”. Totango DNA-CX™ is …
Meet Zoe [Video]
< 1 – min read Curious to see Zoe in action but not enough time for a full demo? We’ve got you covered, in less than a minute (47 seconds …
Why We Chose Slack as Zoe’s First Integration
2 – min read We’re thrilled to introduce Zoe, an intelligent, conversational chatbot available now in Slack, the collaborative work environment, and via email. Slack is making team collaboration …
AI for Customer Success: Introducing Zoe
4 – min read Back in the ‘90s, we were told that CRM software was the solution to customer centricity. Even just few years ago, Salesforce, undoubtedly the leader …
Who’s in customer success?
2 – min read The focus in growth and attention of customer success within an organization is definitely a very positive trend. Many companies, including very large enterprises, are …
Customer Success – The Farming Paradigm (With Gifs!)
2 – min read So we all know farmers. Source: thehappiestdonut.tumblr.com No, not that type of farmer…. the kind that grows trees. For thousands of years, they …
Reimagining Customer Success and the New Totango Logo
2 – min read Back in 2010, Totango was founded on a simple, yet powerful premise: companies today need a new paradigm to manage their customer relationships. CRM is …
Easy-to-miss customer success blunders that can cost you customers
6 – min read In this guest blog, Niraj Rout, Founder at Hiver, shares some small, but costly blunders that companies make in managing customer success. If you …
Becoming customer centric at an early-stage startup
3 – min read The writing is on the wall. From top venture capital firms to industry leaders, the B2B SaaS space is universally accepting more customer-centric principles to …
3 questions every new VP of Customer Success should answer
2 – min read Customer Success Summit is returning to San Francisco March 21-22, 2016. Register today! Part of the Customer Success Summit On-Demand Series Starting a new job anywhere …
Customer Retention Cost: A New Metric for the Boardroom
3 – min read We’re well into the second decade of the SaaS industry. We’ve seen some phenomenal successes in the public markets with stalwarts like Salesforce.com, the next …
The Loyalty Link: Marketing to Engage and Retain
4 – min read Written by Lori Carr from Lori Carr & Associates. Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value …
4th Annual SaaS Metrics Report: Disconnect between intentions and reality?
2 – min read We’re happy to release the results of our annual SaaS Metrics Survey. This year we received over 500 responses, a 100% increase from last year …
How data nerds at New Relic are tackling Customer Success
2 – min read “One thing we’ve learned from Customer Success is that the deeper the engagement, the more information we can net out from customers like where our …
3rd Annual SaaS Metrics Report: Underscoring the need for Customer Success
2 – min read As 2013 comes to a close, we wanted to leave you with the results of our 3rd annual SaaS metrics survey on the key performance …
5 ways to level up customer loyalty
2 – min read Customers are your superstars because, in this socially driven economy, loyal customers can be your biggest brand advocates! I came across this great quote in …
Amy’s Customer Success Manifesto – Part3:Metrics
< 1 – min read In the third part of our four part interview with Amy Friedman, a passionate customer success pro, she talks about metrics for customer success. Top …
Chief Customer Officers Boost Customer Engagement
2 – min read I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your team to customer success …
What is the Connection between Lifecycle Marketing and Automated Nurturing?
2 – min read Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t …
Five Tips to Customer Love
2 – min read When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more …
How Zendesk and CloudBees Increase their User Engagement
3 – min read Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the …
New Customer Health Dashboard to Easily Monitor Customer Success
2 – min read The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies …
Totango Featured in WSJ …
< 1 – min read Totango was quoted today in the Wall Street Journal in an article about Steve Jobs: “It’s not to that point of being annoying yet, but …
The Future of Customer Success Management: A Look Ahead
2 – min read We are super excited to be co-hosting an event with Mikael Blaisdell, one of the pioneers of customer success management. We consistently hear from our …
Customer Success How To: Learning from Customers Who Churn
3 – min read Nobody likes it when a customer cancels their subscription. In SaaS companies where the bottom-line is so heavily dependent on Customer Lifetime Value (CLTV), churn …
Successful Lifecycle Marketing through Innovative Marketo & Totango Integration
3 – min read We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers). Combining the capabilities of Marketo with Totango …
How Engagement Score is Calculated
< 1 – min read The engagement score is an at-a-glance metric that Totango adds to each account. Its purpose is to give you a sense of how active and …
How Dropbox Increases Their Customer Engagement Rate
2 – min read Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it …
Latest Totango News
Supercharging Your Tech Stack with Totango: Collaborate with Ease
April 29, 2021
3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology
Totango Product Update – Welcome to Kyoto!
April 26, 2021
2 – min read We are excited to start our journey in Kyoto! In Kyoto, we’re investing in: Digital Engagement – Living in a digital
