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May 20, 2020
2 – min read Hi, We are two months in and finally, we are starting to see the light at the end of the
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Your Customer Success Workflow: A Guide to Understanding and Optimizing It
3 – min read The ideal customer experience provides seamless, consistently high-quality support every step of the way. Customers often work with many different teams at your organization throughout …
Customer Experience vs Customer Success: What’s the Difference?
4 – min read Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize …
Why Customer Success is Important in the Modern Age
4 – min read Times are changing. The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off …
The Top 3 Customer Success Challenges and How to Beat Them
3 – min read If you want your business to succeed, make sure your customers succeed. As the economy becomes more customer-centered, the need to foster customer success is …
7 Customer Success Team Goals for Your Enterprise in 2019-2020
4 – min read Realizing lifetime value from your customers is about generating lifetime value for your customers. That’s the central tenant of the customer success approach to business. …
Proven SaaS Customer Success Best Practices to Increase Lifetime Value
4 – min read Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. The digital transformation of business has led to an explosion …
Meet Totango at Chief Customer Officer Fall 2018 Conference
2 – min read The Chief Customer Officer Fall, 2018 (CCO), held September 12th-13th in San Diego, is an interactive peer-lead conference attracting senior-level customer focused professionals. Totango, the …
6 Key Takeaways from Forrester Research Guest Webinar on Customer-Centricity
3 – min read Kate Leggett, VP & Principal Analyst at Forrester Research and leading expert in customer relationship management and customer service strategy, joined Guy Nirpaz, CEO & …
Impact Step, Latest Feature of Zoe, Enables Cross-functional Engagement in Customer Success
2 – min read Sign up to customer success with Impact Steps, the latest feature of Zoe that allows diverse groups of employees to organically work together toward the customer …
Lessons Learned by our Developers: Implementing Zoe in Slack
4 – min read Zoe is the new product from Totango that allows everyone in the company to participate in customer success. Zoe’s conversational interface lets employees ask questions about …
Let’s Meetup Next Week at TSW 2017
2 – min read Technology Services World (TSW). May 1 – May 3 in San Diego at the Hilton San Diego Bayfront. Where thought-provoking leaders, engaged attendees, and cutting-edge …
Totango DNA-CX™: The Customer-Centric Data Technology Powering Zoe™
2 – min read Data Architecture Centered on the Customer In other tools, the customer object is an “opportunity” or a “lead”. But never a “customer”. Totango DNA-CX™ is …
Meet Zoe [Video]
< 1 – min read Curious to see Zoe in action but not enough time for a full demo? We’ve got you covered, in less than a minute (47 seconds …
Why We Chose Slack as Zoe’s First Integration
2 – min read We’re thrilled to introduce Zoe, an intelligent, conversational chatbot available now in Slack, the collaborative work environment, and via email. Slack is making team collaboration …
AI for Customer Success: Introducing Zoe
4 – min read Back in the ‘90s, we were told that CRM software was the solution to customer centricity. Even just few years ago, Salesforce, undoubtedly the leader …
Taking Customer Data Beyond the Customer Success Function with Zoe
< 1 – min read We are excited to introduce Zoe™, the newest product developed by Totango. Zoe opens up customer success to the entire organization by making customer data available …
Who’s in customer success?
2 – min read The focus in growth and attention of customer success within an organization is definitely a very positive trend. Many companies, including very large enterprises, are …
Customer Success – The Farming Paradigm (With Gifs!)
2 – min read So we all know farmers. Source: thehappiestdonut.tumblr.com No, not that type of farmer…. the kind that grows trees. For thousands of years, they …
Top Executives Weigh In On Lessons Learned In Customer Success
< 1 – min read At Customer Success Summit 2016, executives from Oracle Marketing Cloud, Hubspot, and Eventbrite shared some of the most valuable lessons they learned through the evolution …
When Is The Right Time For a Customer Success Solution?
2 – min read You know the fastest growing SaaS companies have the best record on churn and upsell. You’ve heard the success stories. You attended the Customer Success …
Totango Named a Finalist in Three Categories for 2016 CODiE Awards
< 1 – min read The SIIA recently announced that Totango has been named a finalist for the 2016 SIIA CODiE Award in the following categories: Best Customer Success Management …
Introducing “Farm Don’t Hunt: The Definitive Guide to Customer Success”
2 – min read I am very proud to share more on the publication of my new book, Farm Don’t Hunt: The Definitive Guide to Customer Success. I’ve written …
Reimagining Customer Success and the New Totango Logo
2 – min read Back in 2010, Totango was founded on a simple, yet powerful premise: companies today need a new paradigm to manage their customer relationships. CRM is …
Easy-to-miss customer success blunders that can cost you customers
6 – min read In this guest blog, Niraj Rout, Founder at Hiver, shares some small, but costly blunders that companies make in managing customer success. If you …
Becoming customer centric at an early-stage startup
3 – min read The writing is on the wall. From top venture capital firms to industry leaders, the B2B SaaS space is universally accepting more customer-centric principles to …
The Business of Customer Success
< 1 – min read Customer Success is a brand new profession. Its origin is based on the need for subscription and lifetime focused business to retain and grow their …
Totango In Action: Helping Customer Success Professionals Win
< 1 – min read As a Customer Success professional sometimes your job can seem daunting. You are responsible for driving the success of your entire customer portfolio and make …
3 questions every new VP of Customer Success should answer
2 – min read Customer Success Summit is returning to San Francisco March 21-22, 2016. Register today! Part of the Customer Success Summit On-Demand Series Starting a new job anywhere …
Bringing Mobility to Customer Success
2 – min read Mark Zuckerberg used to famously gather employees of Facebook in order to celebrate product achievements and proclaim that at any given point in time, Facebook …
Customer Retention Cost: A New Metric for the Boardroom
3 – min read We’re well into the second decade of the SaaS industry. We’ve seen some phenomenal successes in the public markets with stalwarts like Salesforce.com, the next …
Building an Early Warning System
2 – min read Many of the companies we talk to today all have the same challenge, they are sick and tired of fire fighting their customer accounts. Fire fighting …
The Loyalty Link: Marketing to Engage and Retain
4 – min read Written by Lori Carr from Lori Carr & Associates. Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value …
4th Annual SaaS Metrics Report: Disconnect between intentions and reality?
2 – min read We’re happy to release the results of our annual SaaS Metrics Survey. This year we received over 500 responses, a 100% increase from last year …
Top 3 lessons learned from building today’s best in class customer success
2 – min read At Totango we’ve worked with over 200 customers of all sizes to help design, build and deploy best-in-class customer success management programs for their organization. …
How data nerds at New Relic are tackling Customer Success
2 – min read “One thing we’ve learned from Customer Success is that the deeper the engagement, the more information we can net out from customers like where our …
3rd Annual SaaS Metrics Report: Underscoring the need for Customer Success
2 – min read As 2013 comes to a close, we wanted to leave you with the results of our 3rd annual SaaS metrics survey on the key performance …
Product Update: Your Totango and Salesforce just got more connected
< 1 – min read One of the most powerful aspects of Totango is the seamless integration with the Salesforce.com platform. Today we’re excited to announce new capabilities that give …
5 ways to level up customer loyalty
2 – min read Customers are your superstars because, in this socially driven economy, loyal customers can be your biggest brand advocates! I came across this great quote in …
Retaining customers in baseball, higher education and secure networking
2 – min read Across industries attention is shifting from customer acquisition to customer retention. In this blog three stories about how to retain and grow customers: one from baseball, a second from higher education and lastly a story about networking gear that can tell its vendor which customers may not be getting the most out of their purchase.
Amy’s Six Secrets For Customer Success Professionals
3 – min read Over the past week we released a series of short clips from an interview with Amy Friedman, a four time customer success professional with over …
Latest Totango News
Totango offers more ways to stay aligned with your team and customers
May 1, 2020
< 1 – min read HI, In many parts of the world, the sun is shining and everything is starting to blossom. Totango is growing
Kicking off Totango’s Spring Product Release – Belize
April 14, 2020
2 – min read Hi, Two more weeks have gone by, and we are all still at home focusing on keeping our daily routines.
