Totango Blog: Your Guide to Managing the Customer Journey

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Meet Totango at Chief Customer Officer Fall 2018 Conference

The Chief Customer Officer Fall, 2018 (CCO), held September 12th-13th in San Diego, is an interactive peer-lead conference attracting senior-level customer focused professionals. Totango, the leading Customer Success solution, is participating at this year’s conference where the topics consists of …

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6 Key Takeaways from Forrester Research Guest Webinar on Customer-Centricity

Kate Leggett, VP & Principal Analyst at Forrester Research and leading expert in customer relationship management and customer service strategy, joined Guy Nirpaz, CEO & Co-Founder of Totango, to talk about customer centricity and the technology that is disrupting the …

Impact Step, Latest Feature of Zoe, Enables Cross-functional Engagement in Customer Success

Sign up to customer success with Impact Steps, the latest feature of Zoe that allows diverse groups of employees to organically work together toward the customer cause, enabling a customer-centric company culture. Impact Steps allow anyone within your company to request …

Lessons Learned by our Developers: Implementing Zoe in Slack

Zoe is the new product from Totango that allows everyone in the company to participate in customer success. Zoe’s conversational interface lets employees ask questions about customer data and segments of customer data directly in Slack, as well as create Impact Steps …

Let’s Meetup Next Week at TSW

Technology Services World (TSW). May 1 – May 3 in San Diego at the Hilton San Diego Bayfront. Where thought-provoking leaders, engaged attendees, and cutting-edge vendors converge to talk about current tech trends in the subscription economy that positively impact …

Totango DNA-CX™: The Customer-Centric Data Technology Powering Zoe™

Data Architecture Centered on the Customer In other tools, the customer object is an “opportunity” or a “lead”. But never a “customer”. Totango DNA-CX™ is the only customer-centric data model that actually revolves around the customer. By mapping all the …

Meet Zoe [Video]

Curious to see Zoe in action but not enough time for a full demo? We’ve got you covered, in less than a minute (47 seconds to be exact). See how Zoe makes it not just possible but easy to access …

Why We Chose Slack as Zoe’s First Integration

We’re thrilled to introduce Zoe, an intelligent, conversational chatbot available now in Slack, the collaborative work environment, and via email. Slack is making team collaboration effective and fun, which is the reason that we at Totango chose Slack as the …

AI for Customer Success: Introducing Zoe

Back in the ‘90s, we were told that CRM software was the solution to customer centricity. Even just few years ago, Salesforce, undoubtedly the leader of CRM, changed their tagline to Customer Company (which they “borrowed” from IBM by the …

Taking Customer Data Beyond the Customer Success Function with Zoe

We are excited to introduce Zoe™, the newest product developed by Totango. Zoe opens up customer success to the entire organization by making customer data available to anyone and enabling employee experts to self-organize for initiatives to positively impact the customer. Until …

Top Executives Weigh In On Lessons Learned In Customer Success

At Customer Success Summit 2016, executives from Oracle Marketing Cloud, Hubspot, and Eventbrite shared some of the most valuable lessons they learned through the evolution of customer success in their careers and at their companies. Watch the two recorded sessions …

When Is The Right Time For a Customer Success Solution?

You know the fastest growing SaaS companies have the best record on churn and upsell. You’ve heard the success stories. You attended the Customer Success Summit. You’ve even heard how customer success solutions have evolved to manage complex hierarchies and …

Totango Named a Finalist in Three Categories for 2016 CODiE Awards

The SIIA recently announced that Totango has been named a finalist for the 2016 SIIA CODiE Award in the following categories: Best Customer Success Management Solution, Best Customer Relationship Management Solution, and Best CRM Mobile Application. Totango is incredibly honored …

Introducing “Farm Don’t Hunt: The Definitive Guide to Customer Success”

I am very proud to share more on the publication of my new book, Farm Don’t Hunt: The Definitive Guide to Customer Success. I’ve written this book as a very practical guide to business and team leaders who deal with …

Reimagining Customer Success and the New Totango Logo

Back in 2010, Totango was founded on a simple, yet powerful premise: companies today need a new paradigm to manage their customer relationships. CRM is critical, but no longer enough. The Fitbit Paradigm for B2B Relationships Our founders recognized that …

Easy-to-miss customer success blunders that can cost you customers

In this guest blog, Niraj Rout, Founder at Hiver, shares some small, but costly blunders that companies make in managing customer success. If you have ever dealt with customers before, you have inevitably faced a situation which made you …

Becoming customer centric at an early-stage startup

The writing is on the wall. From top venture capital firms to industry leaders, the B2B SaaS space is universally accepting more customer centric principles to proactively influence the lifetime value of the customer. With good reason. In Gallup’s “Guide …

The Business of Customer Success

Customer Success is a brand new profession. Its origin is based on the need for subscription and lifetime focused business to retain and grow their existing customers (customer base). I would like to offer a business perspective to organizations and …