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May 20, 2020
2 – min read Hi, We are two months in and finally, we are starting to see the light at the end of the
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How Dropbox Increases Their Customer Engagement Rate
2 – min read Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it …
Beyond Social Business – A Definition of Customer Engagement
2 – min read Paul Greenberg wrote a great blog this week defining Customer Engagement. I am much looking forward to his expanded paper on the topic. Basically he …
Customer Success as a Main Metric
< 1 – min read Today I talked to Dave Boyce, the CEO of Fundly to hear his angle about Customer Success. Fundly is a social fund raising business which …
10 Tips for B2B Sales in the Subscription Economy
3 – min read The subscription-based economy is thriving. Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have …
6 Steps to On Boarding Software-as-a-Service Customers
2 – min read It is more critical than ever to make sure customers get started and find value during the first days, weeks and months after signing up …
Customer Engagement for a SaaS Land & Expand Strategy
2 – min read I’ve conducted an interview with Chris Yeh, VP Marketing from PBWorks and thought it would be interesting to share. As you know, I declared more than once …
How NOT to Sell in SaaS and Increase Paid Conversions
2 – min read So you have a product! you’ve worked so hard on making it the way you want (iteratively of course) and now you want to sell …
Top 5 Trends in Sales 2.0
3 – min read It was a jam packed day at Sales 2.0 in Santa Monica today. It was a great opportunity to meet with and learn from some …
Trial Conversion is Top Priority in SaaS
< 1 – min read Interview to DreamSimplicity.com Thanks so much to Matt Childs for giving me an opportunity to tell the Totango story on DreamSimplicity. Matt and I met …
Treat Customers Based on Their Values
< 1 – min read in Scott Gruher’s blog post on “Go to Market Strategy: How Much are Your Customers Worth?”, his recommendation is to treat customers based on their …
Latest Totango News
Totango offers more ways to stay aligned with your team and customers
May 1, 2020
< 1 – min read HI, In many parts of the world, the sun is shining and everything is starting to blossom. Totango is growing
Kicking off Totango’s Spring Product Release – Belize
April 14, 2020
2 – min read Hi, Two more weeks have gone by, and we are all still at home focusing on keeping our daily routines.
