Totango Blog: Your Guide to Managing the Customer Journey

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6 Steps to Boost Sales with Freemium or Free Trial Model

Did you notice how business flow has changed in the past years? Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations.…

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Freemium Friday: Roundup of B2B Freemium News

I plan to post every Friday on interesting developments and articles on Freemium in B2B land, but we will see how long I actually keep this up 🙂 This week is a good week to start as we just signed …

How Zendesk and CloudBees Increase their User Engagement

Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in …

Presenting – the SaaS Resource Center

This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on …

Are You Engaging New Trials in Their Evaluation?

We recently published a study that proves through big-data analysis what many people already know: Users that are actively engaged a few days into their trial are much more likely to convert to paying customers. 4x times more likely, to …

2 Important SaaS Businesses Studies

We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million …

Freemium, Free Trial and Pricing Models in 550 SaaS Companies

The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this …

Learn about user engagement from one million businesses

Today, I’m happy to announce that Totango has analyzed the customer engagement and optimized the sales and customer success interaction with more than one million prospects! We sure learned a lot from our beta stage and this is the place …

Best of 2011: SaaS Sales Models Tips

Are you running a B2B sales or inside sales organization? Do you have a freemium or free trial in your service? Are you considering a low or zero touch sales model to increase velocity of your sales funnel? These modern …

10 Tips for B2B Sales in the Subscription Economy

The subscription-based economy is thriving. Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have set it in stone. The subscription model, like many of the B2B sales models in the …

6 Steps to On Boarding Software-as-a-Service Customers

It is more critical than ever to make sure customers get started and find value during the first days, weeks and months after signing up for your SaaS service. Customers sign up long before they start paying you and only …

3 Outright Strategies to Improve SaaS Customer Success

Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting edge businesses with free trial or freemium business models while here. Today I caught up …

Trial Conversion is Top Priority in SaaS

Interview to DreamSimplicity.com Thanks so much to Matt Childs for giving me an opportunity to tell the Totango story on DreamSimplicity. Matt and I met each other on a very nice day at San Francisco and conducted this interivew which …

Free Trial Average Conversion Rate and Other Metrics

Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate average figures will do no good, as it doesn’t reflect the whole picture and usually …