How Zendesk and CloudBees Increase their User Engagement
Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers - Zendesk and CloudBees, were quoted about their success in
2012 Year of Freemium Business Model in B2C and B2B
It started in gaming - 57 out of top 100 app store games are freemiums. huge companies like Zynga, Electronic Arts and Capcom or from startups like the makers of 2011 Nimblebit (Tiny Tower) and Spry Fox (Triple Town), the free-to-play
Best of 2011: SaaS Sales Models Tips
Are you running a B2B sales or inside sales organization? Do you have a freemium or free trial in your service? Are you considering a low or zero touch sales model to increase the velocity of your sales funnel? These modern sales models
10 Tips for B2B Sales in the Subscription Economy
The subscription-based economy is thriving. Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have set it in stone. The subscription model, like many of the B2B sales models in the SaaS
Freemium Sales Models for B2B and SaaS
As promised, here is the second tip from Chris Yeh, VP Marketing of PBWorks about freemium sales models for b2b and SaaS. Knowing of the advantages of free trial / freemium models, I agree that companies that are making the adjustments towards
How NOT to Sell in SaaS and Increase Paid Conversions
So you have a product! you’ve worked so hard on making it the way you want (iteratively of course) and now you want to sell it - so how do you do that? The answer, as strange as it might
Customer Lifetime Value and Customer Experience
Lately, I've started building a SaaS Dashboard for my own usage (which I'll be happy to share with others as well) and I have put together a short survey in order to learn what are the key metrics to measure
Free Trial Average Conversion Rate and Other Metrics
Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate average figures will do no good, as it doesn’t reflect the whole picture and usually