What is the Connection between Lifecycle Marketing and Automated Nurturing?
Reading Fergus Gloster's post on Marketo's blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won't turn into Sales Qualified Leads (SQL) by themselves - this phase can't be automated and requires
Do you Distinguish Your Sales to Hunters and Farmers?
At the Sales 2.0, I've also met Mark Roberge, VP sales at Hubspot, who gave me some sales tips. On today's video post, Mark explains the difference between Hunters and Farmers sales skill sets and recommends to protect the hunters from
Tools to Manage a Successful SaaS Business
Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time. This is often referred to