Latest Post 6 Social Selling Tips to Implement Today (from Sales 2.0 San Francisco) The hot topic at Sales 2.0 Conference today in San Francisco remains (surprise, surprise) social selling (for B2B companies). Lots of speakers and lots of wisdom but also became abundantly clear to me that for most B2B organizations it is…
Top 6 Quotes on Software-as-a-Service Sales and Marketing I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of the only conferences in the United States that focus on the business side of running Software-as-a-Service and cloud…
Joel York: Why to Measure Customer Engagement in SaaS? Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. A quick recap … The good old sales process according to Joel “The process went something…
Tools to Manage a Successful SaaS Business Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time. This is often referred…
