Totango Blog: Your Guide to Managing the Customer Journey

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Boost your company growth rates with complete visibility into your Revenue Stream

For most Enterprise SaaS companies, recurring revenue from existing customers (renewals and upsells) accounts for 50-70% of total revenue. Understanding this segment of the revenue stream is critical for business continuity, objective planning, and getting ahead of adverse situations such …

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4th Annual SaaS Metrics Report: Disconnect between intentions and reality?

We’re happy to release the results of our annual SaaS Metrics Survey. This year we received over 500 responses, a 100% increase from last year – in itself a sign that the topic of metrics and key performance indicators is …

It’s Time for the 4th Annual SaaS Metrics Survey

That’s right, as 2014 comes to a close it’s time to look back at the state of the SaaS market and see what metrics have become top of mind for the industry. We’ve just released our 4th Annual Saas Metrics …

Engagement Technique: Are you a Mad Man or a Math Man?

During Sales 2.0, I’ve met Anneke Seley, Founder of Phoneworks and author of Sales 2.0. Anneke was presenting there about the modern ways to sell a thought, a product or a concept to your executive team or your board and …

Improve Trial Conversion – Focus, Filter and Analyze your Data

Do you know how it is that your company gets more and more leads then your sales people can handle but it’s still won’t justify hiring another sales person for your team? Well, in many cases it’s just the case …

2 Important SaaS Businesses Studies

We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million …

SaaS Metrics Vision Chart

How well are SaaS businesses seeing their conversion metrics? By definition, SaaS companies should be able to see their critical usage metrics clearly and easily – in real time. However, in practice many companies are experiencing blurry metrics that don’t …

Customer Success as a Main Metric

Today I talked to Dave Boyce, the CEO of Fundly to hear his angle about Customer Success. Fundly is a social fund raising business which help people rase money for causes they care about. Fundly don’t charge anything to get …

Is there a Pattern for the Free to Paid User?

This week, I’ve interviewed Charles Hudson, CEO and Co-Founder of Bionic Panda Games about how he uses analytics system to increase free to paid conversion. Charles indicates that they’re trying to find a pattern of the paying customer and try …

3 Outright Strategies to Improve SaaS Customer Success

Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting edge businesses with free trial or freemium business models while here. Today I caught up …

Free Trial Average Conversion Rate and Other Metrics

Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate average figures will do no good, as it doesn’t reflect the whole picture and usually …

Making the Most of Your Metrics – Part 2

Understanding data to increase conversion rates and key business processes Last week, we established the need to measure the “right things” constantly in order to improve trial conversion. This week, we’ll discuss how those metrics can be used to …