The best way to stop churn is to take proactive preventative measures.
Customer Retention & Churn

The Top 4 Causes of Customer Churn and How to Address Them

4 – min read In the customer-centric economy, retaining current customers is a top priority. Not only are new customers expensive to win over, but loyal customers are more …

Best Practices

How to Nurture Customers During the Long Growth Stage

< 1 – min read After new customers are fully onboarded, they move along the customer journey into the growth stage (nurture or adoption stage). For most recurring revenue companies, …

Best Practices

Understand Customer Behavior in Your Trial Period

3 – min read Today I’m going to share another interview with Tracey Kaufman, VP of Customer Experience at cloud9. Tracey was watching the Totango demo and then answered …

Best Practices

10 Tips for B2B Sales in the Subscription Economy

3 – min read The subscription-based economy is thriving.  Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have …

Best Practices

3 Outright Strategies to Improve SaaS Customer Success

3 – min read Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting …

Marketing

Tools to Manage a Successful SaaS Business

3 – min read Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a …

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