Totango Blog: Your Guide to Managing the Customer Journey

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How to Nurture Customers During the Long Growth Stage

After new customers are fully onboarded, they move along the customer journey into the growth stage (nurture or adoption stage). For most recurring revenue companies, this stage is the longest. Looking at the representation below, customers typically spend 30 days …

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Understand Customer Behavior in Your Trial Period

Today I’m going to share another interview with Tracey Kaufman, VP of Customer Experience at cloud9. Tracey was watching the Totango demo and then answered some questions about what she thinks of the application from a Customer Experience point of …

10 Tips for B2B Sales in the Subscription Economy

The subscription-based economy is thriving. Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have set it in stone. The subscription model, like many of the B2B sales models in the …

3 Outright Strategies to Improve SaaS Customer Success

Totango is now (also) located in Mountain View, CA! Having a new Totango home in California is great and allows me to meet many cutting edge businesses with free trial or freemium business models while here. Today I caught up …

Tools to Manage a Successful SaaS Business

Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a high volume of loyal customers with fast response and turnaround time. This is often referred …