Customer Success and Sales: How They Work Together
What’s better for your business to focus on: customer success or sales? Customer success is the practice of cultivating deep and lasting relationships with your customers, which can unlock lasting customer lifetime value for your business. And sales is, well,
Do you Distinguish Your Sales to Hunters and Farmers?
At the Sales 2.0, I've also met Mark Roberge, VP sales at Hubspot, who gave me some sales tips. On today's video post, Mark explains the difference between Hunters and Farmers sales skill sets and recommends to protect the hunters from
Making the Most of Your Metrics – Part 2
Understanding data to increase conversion rates and key business processes Last week, we established the need to measure the “right things” constantly in order to improve trial conversion. This week, we’ll discuss how those metrics can be used to actually improve