Latest Post 2012 Looking Back: Totango, a year of immense growth Now that we’re certain the world hasn’t ended…happy holidays from Totango! It’s been quite a year for us. We finally came out from beta towards the end of January and in September, Forbes reported on our amazing growth: 100 customers and…
Webinar Replay: 3 takeaways for Customer Journey Mapping If you missed our latest webinar with KJR Associates on Customer Journey Mapping, fret not. If you were to take three ideas from this presentation, I would say they’d be: 1) Deliver recurring user value 2) Start mapping your customer…
5 ways to a happier and more productive signup process In our latest Signup and Trial Process Benchmark Report we audited 10 popular web-based applications to find out for ourselves how users experience signups and trials. From our results, we wanted to share some tips on how to make your…
3 Steps to Higher Conversions With Happy and Engaged Users (Infographic) In our 2012 SaaS Conversions Benchmark report, we concluded that happy and engaged users result in more conversions. Our report showed that Best-in-Class SaaS companies had an overall 2% trial-to-paid-to-retained conversion rate compared to the average rate of 0.6%. What…
