EXCLUSIVE REPORT: Customer Intelligence for Software Companies
We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer-facing business processes see 3x greater customer retention and 20x greater account value growth year over year. Read our INITIAL BLOG
5 ways to a happier and more productive signup process
In our latest Signup and Trial Process Benchmark Report we audited 10 popular web-based applications to find out for ourselves how users experience signups and trials. From our results, we wanted to share some tips on how to make your
Signup and Trial Process Benchmark Report: The Good, The Bad, The Ugly
How many times have you abandoned a signup process because it took too long, required too much information, didn't work or was counterintuitive? We wanted to analyze how other web-based applications were faring in their signup and trial processes, then
3 Steps to Higher Conversions With Happy and Engaged Users (Infographic)
In our 2012 SaaS Conversions Benchmark report, we concluded that happy and engaged users result in more conversions. Our report showed that Best-in-Class SaaS companies had an overall 2% trial-to-paid-to-retained conversion rate compared to the average rate of 0.6%. What are