Customer Insights

3rd Annual SaaS Metrics Report: Underscoring the need for Customer Success

2 – min read As 2013 comes to a close, we wanted to leave you with the results of our 3rd annual SaaS metrics survey on the key performance …

Customer Insights

EXCLUSIVE REPORT: Customer Intelligence for Software Companies

2 – min read We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer-facing business processes see 3x …

Customer Marketing

5 statistics on customer marketing that may surprise you (and infographic)

2 – min read At the Good to Great Marketing Nation event last week with Marketo, we conducted a survey with 75 marketers regarding their customer marketing initiatives. It …

Best Practices

5 ways to a happier and more productive signup process

3 – min read In our latest Signup and Trial Process Benchmark Report we audited 10 popular web-based applications to find out for ourselves how users experience signups and …

Business Continuity

Signup and Trial Process Benchmark Report: The Good, The Bad, The Ugly

5 – min read How many times have you abandoned a signup process because it took too long, required too much information, didn’t work or was counterintuitive? We wanted …

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