Customer Insights

6 – min read Know the Most Important Customer Satisfaction KPI Metrics to Monitor Your customer satisfaction KPI data lends you invaluable insight into whether your customers are likely …

5 – min read As business becomes increasingly digitized and competitive, customer engagement that makes clients feel valued and appreciated becomes more critical. Covid-19 adds another complicating factor—a heightened …

4 – min read Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. By …

4 – min read Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say …

3 – min read Customer Success (CS) software helps your enterprise understand what matters to your customers. And what matters most to your customers should matter most to you. …

4 – min read Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer …

2 – min read For most Enterprise SaaS companies, recurring revenue from existing customers (renewals and upsells) accounts for 50-70% of total revenue. Understanding this segment of the revenue …

2 – min read     Every year we take the opportunity to run a comprehensive survey of professionals at SaaS companies ranging from early startups to established businesses …

2 – min read As 2013 comes to a close, we wanted to leave you with the results of our 3rd annual SaaS metrics survey on the key performance …

2 – min read Note from Guy Nirpaz, Totango CEO: Helping SaaS companies figure out the key metrics that matter is something we at Totango consider part of our …

2 – min read We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer-facing business processes see 3x …

2 – min read See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. …

< 1 – min read Our experience working with over 100 SaaS companies and online businesses has granted us a unique insight into trial conversion trends. Did you know that …

< 1 – min read In the third part of our four part interview with Amy Friedman, a passionate customer success pro, she talks about metrics for customer success. Top …

2 – min read Companies today are able to capture a wealth of customer data and information, but oftentimes the biggest challenge is figuring out how to manage and …

< 1 – min read This week I was attending the Business of Software Workshop talking about Using Customer Analytics to Increase Revenues of SaaS Businesses. Using customer analytics to …

< 1 – min read As part of my effort to create the SaaS Executive Dashboard, which helps executives to put together their business metrics for SaaS on a single …

2 – min read Today, the Totango team is excited to announce a brand new “SaaS Executive Dashboard”. The Totango SaaS Executive Dashboard is an extension of the Totango …

< 1 – min read I came across “What is user engagement” article by Jordan Willms of Work at Play. In this post, Jordan defines a good engagement metric as …

2 – min read Understanding data to increase conversion rates and key business processes   Last week, we established the need to measure the “right things” constantly in order …