Making data-driven decisions using customer analytics is essential to growing your business. Learn which metrics to focus on for each stage of the customer journey and how to take proactive steps to delight your customers.
4 – min read The number of NPS software providers has proliferated as the importance of tracking Net Promoter Score (NPS) has been realized by a growing number of …
3 – min read Customer Success software helps your enterprise understand what matters to your customers. Being able to use your customer success data will enable you to better …
6 – min read Know the Most Important Customer Satisfaction KPI Metrics to Monitor Your customer satisfaction KPI data lends you invaluable insight into whether your customers are likely …
5 – min read As business becomes increasingly digitized and competitive, customer engagement that makes clients feel valued and appreciated becomes more critical. Covid-19 adds another complicating factor—a heightened …
4 – min read Product usage metrics reveal the relationship your customer has with your product—and provide context for the relationship you should be having with your customer. By …
4 – min read Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say …
4 – min read Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer …
2 – min read For most Enterprise SaaS companies, recurring revenue from existing customers (renewals and upsells) accounts for 50-70% of total revenue. Understanding this segment of the revenue …
2 – min read Every year we take the opportunity to run a comprehensive survey of professionals at SaaS companies ranging from early startups to established businesses …
2 – min read As 2013 comes to a close, we wanted to leave you with the results of our 3rd annual SaaS metrics survey on the key performance …
2 – min read Note from Guy Nirpaz, Totango CEO: Helping SaaS companies figure out the key metrics that matter is something we at Totango consider part of our …
2 – min read We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer-facing business processes see 3x …
2 – min read See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. …
< 1 – min read Our experience working with over 100 SaaS companies and online businesses has granted us a unique insight into trial conversion trends. Did you know that …
< 1 – min read In the third part of our four part interview with Amy Friedman, a passionate customer success pro, she talks about metrics for customer success. Top …
2 – min read Companies today are able to capture a wealth of customer data and information, but oftentimes the biggest challenge is figuring out how to manage and …
< 1 – min read This week I was attending the Business of Software Workshop talking about Using Customer Analytics to Increase Revenues of SaaS Businesses. Using customer analytics to …
< 1 – min read As part of my effort to create the SaaS Executive Dashboard, which helps executives to put together their business metrics for SaaS on a single …
2 – min read Today, the Totango team is excited to announce a brand new “SaaS Executive Dashboard”. The Totango SaaS Executive Dashboard is an extension of the Totango …
< 1 – min read I came across “What is user engagement” article by Jordan Willms of Work at Play. In this post, Jordan defines a good engagement metric as …
2 – min read Understanding data to increase conversion rates and key business processes Last week, we established the need to measure the “right things” constantly in order …
2 – min read We are thrilled to announce an exciting new product as part of our Composable Customer Success platform: Totango In-App! Advanced
3 – min read Welcome to the era of “do more with less.” That phrase has become the earworm of 2023, stuck in our
2 – min read Does this sound familiar to you? Your team sets out to map a new customer success workflow or process, but
