Customer onboarding best practices

7 Customer Onboarding Best Practices

6 – min read Onboarding is defined as the actions your company takes after a customer signs up to use your product. These actions are crucial to customer success, …

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escalation management framework
Customer Retention & Churn

Escalation Management Framework Techniques to Put into Action Now

5 – min read When operating within a customer-centered economy, maintaining client satisfaction is an absolute necessity—a fact that’s been made all the more true thanks to today’s increasingly …

Product updates

Totango Product Update -Fiji we have arrived

2 – min read Hi, We have finally virtually arrived in Fiji and I am excited to spend from now until the end of 2020 there. I am so …

measuring customer experience
Customer Experience

Measuring Customer Experience: How to Collect the Right Data and Act on It

4 – min read It is essential for a company to understand the behavior, opinions, and needs of their customers to provide the best service possible. A business’s relationship …

Customer data platform benefits
Customer Data Platform

Customer Data Platform Benefits: How to Make the Most of Them

5 – min read As business becomes increasingly digitized and competitive, customer engagement that makes clients feel valued and appreciated becomes more critical. Covid-19 adds another complicating factor—a heightened …

Turning customers into advocates
Customer Engagement

7 Strategies for Turning Customers into Advocates

5 – min read Given that peer recommendations are among the most trusted sources of information about a business, positive reviews from existing customers can quickly turn into genuine …

totango image
Customer Retention & Churn

How to Improve Customer Retention—Even During a Pandemic

6 – min read Customer retention is the continuation of a valued service. Like the binge-worthy series that demands one more late-night episode after another, when things are going …

Customer success vs. customer support: what is the difference
Customer Success

Customer Success vs. Customer Support: What Are the Differences?

4 – min read Customer success vs. customer support: although these two terms appear similar, they actually refer to two different, yet complementary, functions within a company. Fulfilling a …

Customer retention during economic downturns
Customer Retention & Churn

Customer Retention During Economic Downturns: What’s Top of Mind for Your Customers?

5 – min read The unpredictability of an economic downturn, such as the continuing COVID-19 pandemic, can introduce uncertainty into the relationship between you and your customer. Sudden and …

Choosing a Customer Engagement Model
Customer Engagement

How to Choose a Customer Engagement Model

4 – min read Dynamic customer engagement is key to building strong relationships with your customers. Customer engagement connects your customers with your company, through both personal and digital …

Product updates

Get The Complete Picture With Enhanced Customer 360 SuccessBLOC

< 1 – min read Today we’re announcing multiple updates to the Customer 360 SuccessBLOC, making it more powerful than ever before. With the Customer 360 SuccessBLOC, we’ve built you …

Product updates

Announcing The Early Warning System SuccessBLOC

2 – min read Today we are releasing the Early Warning System SuccessBLOC, which gives you instant visibility into customer signals and critical events, alerting you to proactively engage …

Measure the Lifetime Value of SaaS Customers
Customer Lifetime Value

How to Measure the Lifetime Value of SaaS Customers

4 – min read Customer lifetime value (CLV) is a glimpse into your enterprise’s future. It is the sum of the profit you make from your customers over time, …

Customer success at scale
Customer Success

Customer Success at Scale: Using CS Automation to Do More With Less

3 – min read In today’s digital landscape, the constant evolution of technology continually changes the way we communicate and do business with each other. This especially extends to …

How to create value for customers
Customer Experience

Creating Value for Customers: How to Help Customers Thrive

5 – min read Making your customers successful is ultimately about delivering value—you can create value for your customers by placing them in a position to grow their enterprise …

Build a product adoption strategy
Customer Engagement

Building Your Product Adoption Strategy: 5 Ways to Improve Customer Engagement

5 – min read Customer success in the 2020s is a precision business. Just as resource companies have boosted yields and increased prospect success rates through the adoption of …

Tracking metrics is a great way to improve your customer success efforts.
Customer Success

The Most Important Customer Success Metrics to Track and How to Improve Them

5 – min read Customer success metrics should always lead to action. The most important metrics are used to reveal the kind of customer experience you are delivering. This …

Stakeholder engagement best practices
Customer Engagement

5 Stakeholder Engagement Best Practices to Improve Customer Communication

5 – min read Your communication with your customer is the force multiplier that can unlock the full potential of your product. The advice, lessons, and encouragement you provide …

data-driven customer engagement
Customer Engagement

How Data-Driven Customer Engagement Delivers Value to Each Customer 

4 – min read For any business, the question of how to meet the needs of the client is front and center. After all, as the old adage goes, …