customer segmentation best practices

What Is Customer Segmentation? Definitions, Uses and Success Tips

5 – min read What is customer segmentation? It’s a key principle for doing business in a digital environment, but many companies don’t apply it effectively. Here we’ll discuss …

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Customer Health

What is Customer Health Score?

3 – min read Customer Health Score takes multiple dimensions of customer data measures and consolidates them into a single representation of green, yellow or red. It is a consolidation all the information the company has about the customer, from all probes, people and systems, past and current.

data warehouse integrations
Product updates

Supercharging Your Tech Stack with Totango: Amplify Your Data Warehouse

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. …

TSIA Interact Q&A with Jamie Bertasi
Customer Engagement

Q&A Session: Mastering Scale with Digital Customer Journeys

6 – min read During the live presentation of the Technology & Services Industry Association (TSIA) Interact webinar “Mastering Scale with Digital Customer Journeys”, Totango CCO and COO Jamie …

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7 customer engagement ideas
Customer Engagement

7 Great Customer Engagement Ideas

4 – min read Use These Great Customer Engagement Ideas to Increase Retention Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put …

gather customer insights
Customer Insights

How to Gather Customer Insights with CS Software

3 – min read Customer Success software helps your enterprise understand what matters to your customers. Being able to use your customer success data will enable you to better …

improve user adoption
Product Adoption

What Is User Adoption & Strategies to Improve Low Adoption Rates

4 – min read It’s been a little over a month since that enthusiastic new customer sailed through the onboarding phase. By now, they should be implementing your product …

tsia interact totango session takeaways
Customer Journey

How to Use Digital Customer Journeys to Scale Your Business

3 – min read We recently polled the Customer Success industry asking about the top challenges they are facing. The number one answer? Scale. Over the years, we’ve found …

csm evaluation scorecard
Customer Success

Find the Right Customer Success Platform with our Scorecard Template

4 – min read If you’ve purchased a home in recent years (or if you’re just someone who enjoys real estate “window shopping”), it’s likely you’ve used a tool …

product engagement
Customer Engagement

How to Monitor and Manage Product Engagement

4 – min read Product engagement tells you how actively customers are using your product or platform. Tracking this alerts you to churn risks as well as upsell opportunities, empowering …

retention metrics that matter
Customer Retention & Churn

Customer Retention Metrics: The Metrics That Matter

4 – min read Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer …

stakeholder engagement
Customer Engagement

Optimize Stakeholder Engagement and Management With These Key Strategies

4 – min read Stakeholder engagement and management is critical for customer retention. Here’s how to plan an effective stakeholder management strategy and track your performance. How Do You Optimize …

How to Retain Customers
Customer Retention & Churn

How to Retain More Clients: Benefits and Strategies

6 – min read What is customer retention? Why is it important? And how do you do it? Here we’ll provide answers to these key questions. We’ll discuss what …

measuring customer experience
Customer Experience

Measuring Customer Experience: How to Collect the Right Data and Act on It

4 – min read It is essential for a company to understand the behavior, opinions, and needs of their customers to provide the best service possible. A business’s relationship …

cost of retention vs aquistion
Customer Retention & Churn

How to Calculate the Cost of Customer Retention Versus Customer Acquisition

3 – min read Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and …

totango collaboration integrations
Product updates

Supercharging Your Tech Stack with Totango: Collaborate with Ease

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system …

A customer-centric culture is needed is today's economy.
Customer Centricity

The Ultimate Guide to Creating a Customer-Centric Culture

4 – min read Culture is defined by actions. It is a tangible presence a customer can see and feel in the way you engage with them, respond to …

Product updates

Totango Product Update – Welcome to Kyoto!

2 – min read We are excited to start our journey in Kyoto! In Kyoto, we’re investing in:  Digital Engagement – Living in a digital world means timely digital tools …

top 6 user engagement metrics you should track
Customer Engagement

Top 6 User Engagement Metrics to Track

5 – min read Engaging your customers is the key to lowering churn and leaving no client behind. Knowing the user engagement metrics that matter for your business can …