Totango Blog: Your Guide to Managing the Customer Journey

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Totango is the Solution for the Enterprise: Welcoming Jim Coleman and New Enterprise Customers

Totango is in the business of helping enterprise companies achieve customer success excellence, and we recently made two big moves to support this mission. Jim Coleman has joined Totango as the SVP of Customer Success. Jim joins us most recently …

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Bringing Mobility to Customer Success

Mark Zuckerberg used to famously gather employees of Facebook in order to celebrate product achievements and proclaim that at any given point in time, Facebook was only 1% done. Done in the sense of achieving their mission “to give people …

New Feature: Track changes in usage, utilization and customer status

We are happy to announce the release of a new feature in Totango that enables you to track changes in engagement score, license utilization, and customer status. This powerful feature allows you to put context around the numbers that you …

Announcing New Integration Hub: Driving Customer Success with richer data

We live in the age where businesses are striving to be customer companies – organizations centered completely around success of their clients. Building new products, educating, implementing, selling and supporting – all these efforts come together around one single business …

Totango Lands $15.5 Million to Empower Customer Success Officers with the ‘Truth’

I have some exciting news to share with you. Today we’re announcing a major milestone for Totango. We’ve just completed a series B round of financing of $15.5M led by Canvas and InterWest with participation from our existing investors. You …

We’re hiring: new year, new additions, new energy!

After a wildly successful end-of-year and a re-energizing break, we’re back and we’re more revitalized than ever! Our Palo Alto office is looking to expand in all departments – so whether you’re in sales, marketing, web design or customer success…we’re …

Join us at the Customer Lounge and DreamCharge Station at Dreamforce 2013

We are so excited to announce the Customer Lounge and DreamCharge Station at Dreamforce this year! We are joined by other pro-customer companies, FinancialForce, KnowledgeTree, and Avangate, to deliver a truly customer-focused experience. What can you expect? complimentary hor d’oeuvres, coffee/tea, wifi,…

Jive embeds Totango’s engagement management technology in its social business platform

We are very excited to announce our new OEM relationship with Jive Software! We’re embedding our engagement management technology within Jive Software, powering their new employee engagement and business analytics module. “The agreement with Jive catapults us to the next level …

New App: Totango Zendesk Application

Two big announcements in one week. I’m also really excited to announce the availability of the Totango Zendesk Application, available from the Zendesk App Marketplace. The Application adds a widget to the sidebar of the Zendesk service desk dashboard (see …

Creating Powerful User Lists

True Customer success is a relentless focus on customer value, delivered by educating, assisting and supporting each user according to their individual needs. This level of personalization requires a customer engagement management solution that understands the context of each user …

Welcoming Kaiser!

Today, I’m happy to announce a new significant addition to the Totango management team. Kaiser Mulla-Feroze has joined Totango as Chief Marketing Officer. Kaiser joins our team after spending the last 12 years at Salesforce.com. Kaiser joined Salesforce around the …

5 reasons to attend the Totango Pro Customer Playbook training course

What is the Pro Customer Playbook Course? It’s a 4-part training webinar series on how to become a Pro-Customer Company, a company that is customer centric and maximizes revenues from new and existing customers. The training course sessions include: April …

Save the date for the Customer Success Summit – March 14, 2013

We are proud to present the first ever Customer Success Summit, an invite only, unconference style event on Thursday March 14, 2013. The agenda is tailored exclusively for senior executives responsible for making existing customers successful and profitable in Internet …

2012 Looking Back: Totango, a year of immense growth

Now that we’re certain the world hasn’t ended…happy holidays from Totango! It’s been quite a year for us. We finally came out from beta towards the end of January and in September, Forbes reported on our amazing growth: 100 customers and …

Customer Journey Mapping For SaaS Companies: New Strategy To Drive Growth

Totango announces research into customer marketing practices, a new version of its customer engagement platform and Customer Journey Mapping for SaaS workshops Dec 06, 2012 – Palo Alto, CA — Totango surveyed 75 marketing executives during Marketo’s Marketing Nation Virtual …

Totango powers 88 more business applications with customer insights

Now you can act on customer insights from within business applications like Box, Zoho CRM, and Yammer through this Zapier integration. This comes in addition to the native integrations we have with Salesforce, Marketo, Eloqua and Zendesk. You can now act on …

How I learnt to tell my company story by participating in CRMIdol

Totango is now part of the official contenders list of CRM Idol. For those who are not familiar with the competition: it’s the brainchild of Paul Greenberg who – in turn – is considered by many one of the founding …

Customer Love: Totango is managing 2.1 million online users

At Totango, we’re helping leaders like Zendesk increase user revenues and retention by helping to create an active and engaged user base. Specifically, we’re helping to listen to all user interactions, understand segments based on usage and engage the right …

Newly launched Customer Success Stories: Totango in action

We’re very excited about our newly launched customer success stories page packed with great testimonials and customer insights! A big thank you to our customers Zendesk, Cloudbees, Logitude, and nCircle for helping us get started by sharing their stories on …

Totango advances to next round in CRMIdol!

Late last week we got the green light to advance to the next round in CRMidol from provisional to contestant status! Now we’re in the running against 44 other companies in this global competition that spans the Americas, EMEA and …

Totango in Boston: Cloud Customer Retention & Customer Success Management

We’re excited for the next leg of our Customer Success Tour in Boston next week, and you’re invited! SaaS/Cloud Customer Retention & The Future of Customer Success Management Join Mikael Blaisdell, Publisher of The HotLine Magazine, for a visionary and …

Totango Recognized for Revenue Performance Excellence

Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo! We are super excited! See an excerpt from and link to the announcement below. Also remember to check out our session at the …

Totango Featured in WSJ …

Totango was quoted today in the Wall Street Journal in an article about Steve Jobs: “It’s not to that point of being annoying yet, but it might get there,” says Dominique Levin, vice president of marketing at Totango Inc., a …

The Future of Customer Success Management: A Look Ahead

We are super excited to be co-hosting an event with Mikael Blaisdell, one of the pioneers of customer success management. We consistently hear from our customers and prospects that they would like to meet other customer success management professionals so …

Are You Engaging New Trials in Their Evaluation?

We recently published a study that proves through big-data analysis what many people already know: Users that are actively engaged a few days into their trial are much more likely to convert to paying customers. 4x times more likely, to …

How Engagement Score is Calculated

Engagement score is an at-a-glance metric which Totango adds to each account. Its purpose is to give you a sense of how active and engaged a particular account is with your cloud application. An account’s Engagement Score is calculated by …

Learn about user engagement from one million businesses

Today, I’m happy to announce that Totango has analyzed the customer engagement and optimized the sales and customer success interaction with more than one million prospects! We sure learned a lot from our beta stage and this is the place …

Totango: We’re Launching!

Today we’re announcing our $3.8 million Series A financing as well as opening our service to the public with a free beta offering. I wanted to give a bit of a personal perspective to what is being announced today and …

Lean Startups are Not About Learning

Lean startups are not about learning — or at least not just about it. Learning is not enough because translating what you’ve learned into value is just as important and often no less difficult. Measure–Learn–Act is a key tenet of …

We are Now TOTANGO!

Today we are changing our name to TOTANGO. We look at the relationship between online services and their customers as an intricate dance – a tango. You want to constantly understand and be “in step” with your customers, in order …

Hello World

We are a small team of engineers and business folks that have been living and breathing Web based software (SaaS) for many years. Through our own experience we’ve learned that building a successful SaaS business is hard. Acquiring customers is …