The Customer Lifecycle is the big picture look at the entire life of the customer with various stages both pre- and post-sales. The customer lifecycle and customer journey are only slightly different. A journey assumes a clearly defined start and finishes, where the lifecycle assumes that the journey it is continuous.
6 – min read Today’s Customer Lifecycle Is Technology-driven As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. If you search …
2 – min read It is critical to manage churn especially in this time of uncertainty As topline growth may be stagnant due to the crisis, it’s even more …
3 – min read Attracting new leads is great—but what then? Retaining loyal customers is equally as important as converting them in the first place, perhaps even more so. …
4 – min read Keeping pace with your customer’s evolving needs and experiences throughout their journey is essential to remaining a part of their plans. The most effective way …
4 – min read A strong customer relationship can last for years. How do you begin to manage all the potential outcomes, needs, and variables that determine the path …
4 – min read Introduction Congratulations, as a marketing professional you’ve successfully recruited a qualified customer base: people who audited your product and ultimately chose you above the competition. …
4 – min read 1. Must be a corporate wide initiative – not just a client services initiative. Without Board and CEO level visibility, buy-in and sponsorship this type …
2 – min read We are thrilled to announce an exciting new product as part of our Composable Customer Success platform: Totango In-App! Advanced
3 – min read Welcome to the era of “do more with less.” That phrase has become the earworm of 2023, stuck in our
2 – min read Does this sound familiar to you? Your team sets out to map a new customer success workflow or process, but
