Totango Product Update -Fiji we have arrived
October 20, 2020
2 – min read Hi, We have finally virtually arrived in Fiji and I am excited to spend from now until the end of
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For recurring revenue businesses, the value of a customer is not limited to the value of their first purchase. Every renewal or upgrade contributes to Customer Lifetime Value, or the total revenue yielded from an individual customer. Learn how to maximize the lifetime value of each of your customers.
How to Measure the Lifetime Value of SaaS Customers
4 – min read Customer lifetime value (CLV) is a glimpse into your enterprise’s future. It is the sum of the profit you make from your customers over time, …
How to Calculate Customer Lifetime Value
4 – min read To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new …
Exploring the Importance of Customer Lifetime Value
4 – min read In today’s customer-centered economy, focusing on short-term customers is an outdated business model. Instead, enterprises must nurture every customer relationship to increase retention and customer …
The Benefits of Customer Lifetime Value: Why It Matters
4 – min read What do America’s longest running companies all have in common? They focus on the big picture: customer lifetime value. If you want your business to …
What Are The Customer Lifecycle Stages?
3 – min read Customer success professionals have written thousands of articles about the customer lifecycle. From best practices to lessons learned, we are constantly challenging ourselves to deliver …
EXCLUSIVE REPORT: Customer Intelligence for Software Companies
2 – min read We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer-facing business processes see 3x …
5 statistics on customer marketing that may surprise you (and infographic)
2 – min read At the Good to Great Marketing Nation event last week with Marketo, we conducted a survey with 75 marketers regarding their customer marketing initiatives. It …
2nd Annual SaaS Metrics Survey Results
2 – min read See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. …
How customer engagement can predict profits
2 – min read Loved John Dillon’s (CEO of our partner Engine Yard) blog on customer engagement in Forbes! He says (amongst many other things): Why is doing a …
Customer Engagement Fever, It’s Catching On
2 – min read I read in a recent blog from Forbes that the rate of engaging customers and prospects through social media and its growth in adoption have …
Chief Customer Officers Boost Customer Engagement
2 – min read I am excited to see so many talk about the importance of the Chief Customer Officer. Dedicating an executive on your team to customer success …
The Power of Measuring Customer Engagement
2 – min read Talking about Customer Engagement, there are many metrics that could show a user engagement level, i.e. user are considered to be higher engaged if they refer your …
How Zendesk and CloudBees Increase their User Engagement
3 – min read Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the …
Best of 2011: Top Videos and Blogs on Customer Engagement
< 1 – min read 2011 was a busy year! We’ve discussed a lot of important themes which are the hottest topics for any SaaS business such as Customer Engagement, …
Customer Lifetime Value and Customer Experience
2 – min read Lately, I’ve started building a SaaS Dashboard for my own usage (which I’ll be happy to share with others as well) and I have put …
Latest Totango News
Get The Complete Picture With Enhanced Customer 360 SuccessBLOC
September 30, 2020
< 1 – min read Today we’re announcing multiple updates to the Customer 360 SuccessBLOC, making it more powerful than ever before. With the Customer
Announcing The Early Warning System SuccessBLOC
September 30, 2020
2 – min read Today we are releasing the Early Warning System SuccessBLOC, which gives you instant visibility into customer signals and critical events,
