The key to every business’s success is a strong base of loyal customers that continue to renew and expand their business with your company. Learn more.

Why customer loyalty is important
Customer Loyalty

How Customer Loyalty Can Drive B2B SaaS Business Growth

4 – min read Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and …

Customer Loyalty

How to Build Customer Loyalty During the Holiday Season

3 – min read The holidays give you a unique annual opportunity to build goodwill with customers that can last all year and promote long-term loyalty. Because of this, …

measure customer loyalty
Customer Loyalty

Measuring Customer Loyalty: 5 Ways to Track It

4 – min read Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again …

Inspire Customer Loyalty with Totango
Customer Loyalty

7 Best Digital Customer Journey Steps to Inspire Loyalty

4 – min read Now, perhaps more than ever before, retaining customer loyalty is the key to maintaining a thriving business. In today’s web-based business world, clients are able …

Turning customers into advocates
Customer Loyalty

7 Strategies for Turning Customers into Advocates

5 – min read Given that peer recommendations are among the most trusted sources of information about a business, positive reviews from existing customers can quickly turn into genuine …

Customer Loyalty

The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises

4 – min read Customer loyalty is priceless. If you retain customers, they’ll spend far more than the price of their initial purchase over a lifetime. Plus, current customers …

Customer Loyalty

The 6 Best Ways for Building SaaS Customer Loyalty

4 – min read Customer retention is vital to the health of your business. In order to run a successful enterprise, you have to think in terms of customer …

Customer Loyalty

Zen and the Art of Customer Relationships

< 1 – min read Part of the Customer Success Summit On-Demand Series In the world of SaaS and subscription business, companies live and die on based on their customers. …

Customer Loyalty

Customer Retention Guest Blog: Three Loyalty Moments

2 – min read I spent my formative years at Hewlett-Packard, an engineering-driven company that believed great products sell themselves. But after several years running operations in the hypercompetitive …

Customer Loyalty

5 ways to level up customer loyalty

2 – min read Customers are your superstars because, in this socially driven economy, loyal customers can be your biggest brand advocates! I came across this great quote in …

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