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customer marketing

customer marketing, email marketing, lifecycle email marketing, Lifecycle Marketing, Marketing, SaaS Marketing, Uncategorized

Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to invest more resources on metrics related to financial performance and business outcomes. It also offers

Best Practices, Customer Engagement, customer marketing, Customer Retention & Churn, Product updates

Customer Success Campaigns is a simple, intuitive, and scalable way to automatically engage with every single user in your customer base with the right message at the right time based on their behavior and actions. This is something that

Best Practices, Big Data, Customer Engagement, Customer Experience, customer marketing, Customer Success, email marketing, Guest blog, Lifecycle Marketing, Marketing, SaaS Marketing

Written by Lori Carr from Lori Carr & Associates. Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value and enhanced profits while preserving existing revenues. Connecting with current customers using customer-centric, data-driven approaches to