Totango AI innovations set to boost customer success productivity
3 – min read Welcome to the era of “do more with less.” That phrase has become the earworm of 2023, stuck in our
Marketing doesn’t end when a prospect becomes a customer. Customer marketing is the key to retain, cross-sell, and upsell customers. Learn from our experts.
3 – min read The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the …
4 – min read Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical …
< 1 – min read After new customers are fully onboarded, they move along the customer journey into the growth stage (nurture or adoption stage). For most recurring revenue companies, …
2 – min read Calling all customer-centric marketers. We hope that #CSSummit17 is on your radar for must-attend events this year. More than ever there is a growing need …
2 – min read Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to …
2 – min read At the Good to Great Marketing Nation event last week with Marketo, we conducted a survey with 75 marketers regarding their customer marketing initiatives. It …
2 – min read Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t …
3 – min read We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers). Combining the capabilities of Marketo with Totango …
3 – min read Welcome to the era of “do more with less.” That phrase has become the earworm of 2023, stuck in our
2 – min read Does this sound familiar to you? Your team sets out to map a new customer success workflow or process, but
2 – min read Have you seen what Totango is working on? Ravit Danino, our SVP of Product presented our Roadmap to Customer Success