Introducing Customer Experience Canvas
March 25, 2022
2 – min read Does this sound familiar to you? Your team sets out to map a new customer success workflow or process, but
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Marketing doesn’t end when a prospect becomes a customer. Customer marketing is the key to retain, cross-sell, and upsell customers. Learn from our experts.
3 Things CMOs Should Do During an Economic Downturn
3 – min read The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the …
Customer Success and Marketing: How These Teams Collaborate
4 – min read Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical …
How to Nurture Customers During the Long Growth Stage
< 1 – min read After new customers are fully onboarded, they move along the customer journey into the growth stage (nurture or adoption stage). For most recurring revenue companies, …
Customer Success Summit ‘17: Marketing Leaders Edition
2 – min read Calling all customer-centric marketers. We hope that #CSSummit17 is on your radar for must-attend events this year. More than ever there is a growing need …
Tying Marketing to Business Outcomes
2 – min read Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to …
5 statistics on customer marketing that may surprise you (and infographic)
2 – min read At the Good to Great Marketing Nation event last week with Marketo, we conducted a survey with 75 marketers regarding their customer marketing initiatives. It …
What is the Connection between Lifecycle Marketing and Automated Nurturing?
2 – min read Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t …
Successful Lifecycle Marketing through Innovative Marketo & Totango Integration
3 – min read We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers). Combining the capabilities of Marketo with Totango …
Latest Totango News
See Why Totango is the Leader in Customer Success Innovation | 2022 Product Roadmap
February 25, 2022
2 – min read Have you seen what Totango is working on? Ravit Danino, our SVP of Product presented our Roadmap to Customer Success
It’s a Wrap! 2021 Product Highlights in Review
December 28, 2021
< 1 – min read In our State of the Customer Success Industry and Salary Report for 2021 customers told us that their top challenges
