Trial Conversion “The Early Days” – Lean Startup Presentation

We’ve held yet another very interesting lean-startup meetup on Thursday to discuss free to paid conversion best practices for cloud applications.
First, please find within the presentation I’ve used. It’s a collection of many ideas we’ve been working on at Totango collected into idea presented by this presentation.

I emphasized during the talk the need to focus on the ‘evaluating’ users – the ones that their actions indicate genuine intent to come up with a buying decision.
Many people still wanted to understand what to do with the other group. The short out of the sleeve answer would be: “It depends ;)”. Seriously, this question deserves a blog post on its own which I’m going to write later this week.

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In the meantime, please feel free to enjoy the presentation.

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