Freemium, Free Trial and Pricing Models in 550 SaaS Companies
The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this trend the consumerization of B2B sales.
Totango recently conducted a research studying the Freemium, free trial and pricing practices of 550 Software-as-a-Service (SaaS) companies.
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Dominique Levin
I'm the CMO of Totango, a globe trotting world citizen, startup junkie and parent - forever experimenting with the alchemy of life (and Totango). Prior to Totango I was at the helm at LogLogic (sold to TIBCO) and CMO at Fundly, an online fundraising platform for nonprofits.
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