Product Update: Your Totango and Salesforce just got more connected
One of the most powerful aspects of Totango is the seamless integration with the Salesforce.com platform. Today we’re excited to announce new capabilities that give you more power and flexibility. Totango Customer Success Dashboard – on Salesforce.com If your Customer Success team uses Salesforce.com to track and manage accounts, you can now enable our new… (Continue reading)
4 ways companies have implemented customer success into their business
Not all Customer Success teams start off fully organized before they are implemented. It would be nice to have a plan all laid out but sometimes it’s better to just get started. At the Customer Success Summit I interviewed customer success executives on what customer success is to them and what they’ve done so far. 1…. (Continue reading)
The big sales and marketing divide, tools to bridge the gap
I wanted to share this great infographic that just came out this morning from our friends at KnowledgeTree on sales and marketing friction points. It all started when their CEO Daniel Chalef wrote about why sales and marketing are more divided than ever. He goes on to elaborate what are some technologies that can bridge the… (Continue reading)
A day in the life of a Customer Success Manager: What do they do?
After hosting our inaugural Customer Success Summit, the consensus was that a lot of people don’t know what Customer Success Managers (CSMs) do. Sometimes the CSMs themselves aren’t even sure if they are doing things right! As early pioneers of customer success, it’s really up to them to shape and clear the path for CSMs… (Continue reading)
The Responsibility of Customer Retention: Whose job is it anyway?
Here’s a cool article I came across by Dave Brock titled “Customer Retention, Whose job is it anyway“. Does your organization hold sales accountable for retention? Or maybe account managers? Retention strategies should look beyond the usual suspects of who is responsible for keeping the customers or getting them to renew or upgrade. Every touchpoint… (Continue reading)
Pro Customer Playbook Course: 4-part webinar series
In case you haven’t heard, the Pro-Customer Playbook Course is a training webinar series on how to become a Pro-Customer Company, a company that is customer centric and maximizes revenues from new and existing customers. The training course consists of 4 parts: April 18: Free Trial Best Practices for Sales & Marketing (see recording here)… (Continue reading)
Pro Customer Company News Roundup
This week’s interesting Pro Customer Company news: PayPal has acquired Iron Pearl, a startup that focuses on customer engagement. With an active user base of more than 123 million customers, they are looking to combine new approaches to data analysis and predictive modeling. Looks like someone is in the race to become America’s Next Top…Pro… (Continue reading)
Totango is recipient of Beagle Research Group’s WizKids 2013 CRM Award
CRM analyst research firm presents Totango with this award for its customer engagement management platform for online businesses Totango announced today that their customer engagement management platform for SaaS and online businesses was awarded Beagle Research Group’s WizKids 2013 CRM Award. This award is granted to companies whose advanced business technology solutions have an important… (Continue reading)
Jeff Bezos is the new and improved Steve Jobs
Where Steve Jobs was fanatical about product design, Jeff Bezos, Founder and CEO of Amazon, is fanatical about customer experience. I was really inspired by Jeff’s recent letter to his shareholders. He stresses more than ever before that business should really rally around their customers. (True Pro-Customer companies) “Proactively delighting customers earns trust, which earns… (Continue reading)
Customer Journey Mapping Workshop
For a more in depth exploration on how to plan your customer journey map beyond the 1-hour Pro Customer webinar, you should consider signing up for: Customer Journey Mapping – Understanding How to Deliver and Capture Value and Grow Conversion Rates and Recurring Revenues by Mapping the Customer Journey Consider this workshop if: Trial Conversion rates… (Continue reading)
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