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Business Insights

Bringing Mobility to Customer Success

2 – min read Mark Zuckerberg used to famously gather employees of Facebook in order to celebrate product achievements and proclaim that at any given point in time, Facebook …

Uncategorized

My top 10 sessions for Customer Success Summit

2 – min read The count down is on and believe it or not the Customer Success Summit is less than 3 weeks away! If you’ve been following along …

Best Practices

Customer Retention Cost: A New Metric for the Boardroom

3 – min read We’re well into the second decade of the SaaS industry. We’ve seen some phenomenal successes in the public markets with stalwarts like Salesforce.com, the next …

Best Practices

Building an Early Warning System

2 – min read Many of the companies we talk to today all have the same challenge, they are sick and tired of fire fighting their customer accounts. Fire fighting …

Customer Experience

The Loyalty Link: Marketing to Engage and Retain

4 – min read Written by Lori Carr from Lori Carr & Associates. Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value …

Best Practices

4th Annual SaaS Metrics Report: Disconnect between intentions and reality?

2 – min read We’re happy to release the results of our annual SaaS Metrics Survey. This year we received over 500 responses, a 100% increase from last year …

Customer Engagement

5 Simple Steps to Boost Retention

2 – min read As more and more businesses turn toward a subscription model the emphasis on customer retention has ballooned. The need to acquire customers still exists, but …

Best Practices

A deeper dive into the Customer Success Manifesto (Part 2 of 2)

2 – min read After taking a moment to digest the first 3 customer success secrets: value over customer management, customer actions over words, real-time sensors over historical snapshots …

Best Practices

A Deeper Dive into the Customer Success Manifesto (Part 1 of 2)

3 – min read There’s a great deal of buzz around Customer Success today.  And rightly so.  In subscription and recurring revenue businesses, we cannot be successful without making …

Best Practices

The difference between Customer Success Managers and Customer Account Managers

2 – min read Although Customer Success Managers and Customer Account Managers (often shortened to Account Managers) are sometimes seen as one and the same, my latest discussion with …

Award

Customer Success Summit: Congratulations to our Customer Success Heroes!

< 1 – min read Once again, a massive congratulations to our customer success heroes – winners of the Totango Customer Success Hero Award – who were recognized at the …

Award

Taking home the Innovation Showdown Award from CloudBeat 2013

< 1 – min read Wow, just wow. Thank you to all the judges who believed in our mission and awarded us with the Innovation Showdown Award at CloudBeat. A …

Best Practices

Nobody owns the customer, but someone can always own the moment.

< 1 – min read This awesome quote comes from Scott Hudgins, VP of Global Customer Managed Relationships at the Walt Disney Company. They recently announced their “MagicBand” wristband to …

Best Practices

Top 10 Reasons for Customer Account Cancellation (and what you can do to stop it)

4 – min read Identify the top 10 reasons for account cancellation and what you can do to prevent them. Learn customer success tips on the Totango Blog It’s …

Customer Success Executives

Customer Success Manager: A day in the life

4 – min read What does a Customer Success Manager do? After hosting our inaugural Customer Success Summit, the consensus was that a lot of people don’t know what …

Customer Retention & Churn

The Responsibility of Customer Retention: Whose job is it anyway?

2 – min read Here’s a cool article I came across by Dave Brock titled “Customer Retention, Whose job is it anyway“. Does your organization hold sales accountable for …

Customer Retention & Churn

Customer Retention Guest Blog: Three Loyalty Moments

2 – min read I spent my formative years at Hewlett-Packard, an engineering-driven company that believed great products sell themselves. But after several years running operations in the hypercompetitive …

Business Insights

EXCLUSIVE REPORT: Customer Intelligence for Software Companies

2 – min read We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer-facing business processes see 3x …

Customer Success

Customer Success Summit agenda is announced!

2 – min read The Thursday, March 14, 2013 event rundown is packed with great speakers on building the customer-centric enterprise and real case studies on how they are …

Best Practices

Webinar Replay: 3 takeaways for Customer Journey Mapping

< 1 – min read If you missed our latest webinar with KJR Associates on Customer Journey Mapping, fret not. If you were to take three ideas from this presentation, …

Best Practices

Customer Success Chronicles: Enterasys empowers every touchpoint with the opportunity to delight and deliver value

2 – min read We spoke to Vala Afshar, CMO and Chief Customer Officer of Enterasys, before – but briefly – at a conference. We are excited to catch …

Business Insights

Customer Journey Mapping For SaaS Companies: New Strategy To Drive Growth

2 – min read Totango announces research into customer marketing practices, a new version of its customer engagement platform and Customer Journey Mapping for SaaS workshops Dec 06, 2012 …

Best Practices

5 ways to a happier and more productive signup process

3 – min read In our latest Signup and Trial Process Benchmark Report we audited 10 popular web-based applications to find out for ourselves how users experience signups and …

Business Insights

Signup and Trial Process Benchmark Report: The Good, The Bad, The Ugly

5 – min read How many times have you abandoned a signup process because it took too long, required too much information, didn’t work or was counterintuitive? We wanted …

Customer love

5 ways to level up customer loyalty

2 – min read Customers are your superstars because, in this socially driven economy, loyal customers can be your biggest brand advocates! I came across this great quote in …

Customer Engagement

3 Steps to Higher Conversions With Happy and Engaged Users (Infographic)

< 1 – min read In our 2012 SaaS Conversions Benchmark report, we concluded that happy and engaged users result in more conversions. Our report showed that Best-in-Class SaaS companies …

Customer Success

Top 3 Priorities of a Customer Success Manager

2 – min read Earlier last month we posted a poll on LinkedIn asking other customer success managers: “What should be the first priority of a customer success manager?” …

Business Insights

OVUM: On The Radar – Totango

< 1 – min read “On the Radar” is OVUM’s research report where they look at interesting new ideas and startups that their clients might be interested in knowing about. …

Big Data

2nd Annual SaaS Metrics Survey Results

2 – min read See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. …

Uncategorized

2012 SaaS Conversions Benchmark Report is here!

< 1 – min read Our experience working with over 100 SaaS companies and online businesses has granted us a unique insight into trial conversion trends. Did you know that …

Customer Analytics

Amy’s Customer Success Manifesto – Part4:Lucidera Case Study

< 1 – min read This is the last part of our interview with Amy Friedman a four-time customer success pro. In this last version Amy speaks about Customer Success …

Customer Engagement

Amy’s Customer Success Management Manifesto – Part 1:Responsibilities

2 – min read Amy Friedman, an experienced customer success management professional on the front line speaks candidly about the role and responsibilities of a customer success manager as well as what it takes to be successful in this field.

Customer Experience Management

Top 5 Quotes from CRM Evolution Day 2

< 1 – min read This week I’m out in New York at the CRM Evolution Conference and Exhibition. There have been a lot of great speakers but I’m sensing …

Business Insights

5 Analysts on a revolution that is customer engagement

2 – min read Omer Minkara says it will create 20x greater revenue growth per customer. Geoffrey Moore calls it a “fundamental revolution”. Dion Hinchcliffe refers to it as a …

SaaS

SEOmoz conversion isn’t as great as it seems

4 – min read At first glance, the SEOmoz conversion numbers look amazing. Mammoth traffic and 63% trial to paid conversion. The numbers are not as great as they …

Customer Analytics

How customer engagement can predict profits

2 – min read Loved John Dillon’s (CEO of our partner Engine Yard) blog on customer engagement in Forbes! He says (amongst many other things): Why is doing a …

Customer Engagement

Engagement Technique: Are you a Mad Man or a Math Man?

2 – min read During Sales 2.0, I’ve met Anneke Seley, Founder of Phoneworks and author of Sales 2.0. Anneke was presenting there about the modern ways to sell …

SaaS

6 Social Selling Tips to Implement Today (from Sales 2.0 San Francisco)

3 – min read The hot topic at Sales 2.0 Conference today in San Francisco remains (surprise, surprise) social selling (for B2B companies). Lots of speakers and lots of …

SaaS

Top 10 Sales 2.0 Leaders I Want to Meet

3 – min read I am much looking forward to the Sales 2.0 conference in San Francisco next week. Here are 10 Sales 2.0 Leaders I hope to meet …

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