Totango Blog: Your Guide to Managing the Customer Journey

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The 6 Best Ways for Building SaaS Customer Loyalty

Customer retention is vital to the health of your business. In order to run a successful enterprise, you have to think in terms of customer growth and expansion. The digital transformation of business has given customers more choices and greater …

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The 5 Best Customer Retention Strategies for Subscription Businesses

The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention.…

4 Features Your Digital Customer Engagement Platform Must Have

At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in …

How to Beat the Average Churn Rate for Subscription Service Enterprises

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your …

5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of …

Customer Success for the Enterprise Luncheon Creates an Interactive CS Experience in The Bay Area

The Customer Success for the Enterprise, luncheon held on Nov. 6th, in Palo Alto was an invitation-only event hosted by Totango, the leader in Customer Success (CS) software for the enterprise. The event brought together executives from leading enterprises in …

Highlights from TSW ‘18 in Las Vegas

We had a great time at the Technology and Services World (TSW) in Las Vegas networking, sharing ideas, and learning about the latest trends in technology services. It was a valuable and insightful event and the turnout at our booth …

SAP CX LIVE Recap, General Availability of Spark, and Upcoming Webinars

We’ve had a very busy week full of exciting news at the Totango HQ and in Barcelona attending SAP CX Live! First off, we are pleased to announce Totango Spark, our flagship software platform is now available. Spark guides enterprises through the …

Totango Hosts Interactive Lunch for Customer Success Thought Leaders in NYC

Customer Success for the Enterprise, held on September 18th in NYC was an exciting chance for Customer Success leaders from around the world to exchange their innovative ideas in this ever-changing space. Four topics stood out from the discussion:…

Meet Totango at Chief Customer Officer Fall 2018 Conference

The Chief Customer Officer Fall, 2018 (CCO), held September 12th-13th in San Diego, is an interactive peer-lead conference attracting senior-level customer focused professionals. Totango, the leading Customer Success solution, is participating at this year’s conference where the topics consists of …

Don’t Miss the CRM Event of the Year: SAP Customer Experience LIVE

Join Totango at SAP Customer Experience LIVE in Barcelona! In today’s world, customers expect tangible value from their relationships with vendors; businesses need to generate profits and growth. To meet both customer needs and business demands, companies not only need …

Customer Support + Customer Success: Working Together to Increase Customer Satisfaction, Retention, and Growth

According to data from Forrester Research, almost two-thirds of interactions between a customer and a company take place through the Customer Service department. Customers often turn to Customer Service or Customer Support teams for help throughout the customer journey. From …

Totango Welcomes personity.ai to the Team

Totango’s mission is to enable organizations to proactively and intelligently operate around their customers. With industry-leading enterprises confidently running on Totango’s Customer Success Platform, we are dedicated to innovating and bringing to market products that deliver Customer Success results. We …

Customer Success Trends at TSW Spring 2018 Conference

Customer Success Buzz at TSW Customer success is hot. Notably, over 50% of the attendees at TSIA’s Spring Technology & Services World (TSW) event this year were in customer success. TSW buzzed with people who were both in the know …

Totango’s Adding a “Spark” to Customer Health Metrics and Executive Dashboards

We understand your need to get results faster. That’s why we’ve launched Spark – the only goal-oriented customer success platform that accelerates the results of your CS initiatives. If you’re a Customer Success Manager, you need to target and execute …

Totango Releases Spark Customer Success Platform

Today, Totango released its Spark Platform to provide customers with proven results quickly. Spark, the next generation customer success platform, guides enterprises through the successful completion of each stage of the customer journey with relevant information, analytics and best practices …

That’s a Wrap! Customer Success Summit 2018

This year’s Customer Success Summit was a huge success! We enjoyed learning from our speakers and attendees about Customer Success in practice. In case you couldn’t attend Totango’s 6th annual industry conference, the recordings and presentations are now available here.…

Meet your first wave speakers for Customer Success Summit 2018

Customer Success Summit brings together the best and brightest minds in Customer Success. Our world-class speaker lineup for 2018 Customer Success Summit will share the impressive business results that customer success best practices should deliver. The first wave of speakers …

Why I’m sending my team at Google to Customer Success Summit 2018

Written by Dante Otero, Manager, Partner & Customer Experience, Google Cloud Shortly after becoming a customer of Totango earlier this year, I heard about the Customer Success Summit which sounded like a tremendous opportunity to get immersed in Customer Success …