I’m passionate about customer success and writing great content that people love to read.
how to respond to angry customers, manage customer escalations
Escalations

5 Tips for Better Customer Success: Respond to Upset Customer Downgrades Effectively

4 – min read For effective customer success, respond to upset customer downgrades proactively. Just because a client downgrades, they don’t have to churn. In fact, you can use a …

drive product adoption, increase adoption, how to improve user adoption
Product Adoption

Understand What Is Driving Customer Adoption

2 – min read Knowing what is driving customer adoption provides the information you can use to boost retention. Let’s look at three of the biggest keys. Continuous Onboarding …

How to Get Customer Feedback
Voice of the Customer

Learn How to Get Customer Feedback Easily and Efficiently

4 – min read Knowing how to get customer feedback can be tricky. First, there is the challenge of getting customers to share feedback. Customers who are upset will …

Totango Works for You
Customer Satisfaction Survey, Customer Feedback
Voice of the Customer

What Is CSAT and How Can It Help You Improve Satisfaction?

4 – min read What is CSAT, what is it good for and how do you track it and use it? In this post, we’ll focus on this important …

pros and cons of a freemium model
Product Led Growth

Should You Use a Freemium SaaS Model to Sell Your App?

6 – min read The freemium SaaS model, where you offer limited free use of your product to promote a premium version, has become common in the tech industry. …

what influences customer satisfaction
Customer Health

Learn What Influences Customer Satisfaction in Order to Increase Retention

4 – min read Knowing what influences customer satisfaction can help you improve your clients’ experience and increase retention rates. Here we’ll focus on five of the top factors …

b2b, client engagement strategies
Customer Engagement

3 Winning B2B Client Engagement Strategies

5 – min read B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in …

how to host a successful qbr
Best Practices

Best Practices to Ensure a Successful Quarterly Business Review

4 – min read A quarterly business review (QBR) is a chance to bring together your executives and your clients’ executives to discuss the health of their business and …

customer success workflows, artificial intelligence
Customer Success

Artificial Intelligence in Customer Success: Emergence and Outlook

4 – min read Artificial intelligence in customer success is no longer an innovation but an established best practice. AI has changed the way customer success is defined, placing …

Convert Freemium to Paid
Best Practices

Freemium Onboarding: How to Convert Free Users into Paying Customers

4 – min read Freemium onboarding forms a critical stage in users’ path to becoming paying customers. The email sequences you use to onboard freemium users can directly determine whether they …

7 Digital CX Best PRactices
Customer Experience

7 Digital Customer Experience Best Practices for Higher Satisfaction

4 – min read The quality of your customers’ experience impacts satisfaction and retention. Here are 7 digital customer experience best practices. We’ll cover strategies for enhancing experience throughout …

Improve Customer Adoption - 6 ways
Customer Engagement

Driving Software Adoption through Customer Success: 6 Ways to Improve Customer Engagement

5 – min read Driving software adoption through customer success in the 2020s is a precision business. In the same way that access to large quantities of accurate data …

Strategies for communicating with upset customers
Escalations

4 Effective Strategies for Communicating with Upset Customers

4 – min read Strategies for communicating with upset customers can help you retain clients and transform escalations into opportunities. In this blog, we’ll look at some common causes …

freemium mistakes to avoid
Best Practices

Don’t Make These Frequent Freemium SaaS Mistakes

5 – min read A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. …

bi is the data cs is the brain
Customer Success

Why BI Software is Simply Not Enough for Customer Success Teams

4 – min read Have you ever tried to recreate a meal you had at a restaurant? You went to the store, purchased the ingredients, and then came home …

5 best practices for hiring a csm
Customer Success

5 Best Practices for Hiring a Customer Success Manager

4 – min read Following best practices for hiring a customer success manager can make a critical difference in the quality of your customer relationships. Customer success managers serve …

customer success team structure example
Customer Success

How to Structure your Customer Success Team

4 – min read What makes a sports team successful? Excellent athletes who work together on both offense and defense to win the game. A good pitcher alone won’t …

5 tips for building customer success team
Customer Success

5 Tips for Building a World-Class Customer Success Team

5 – min read The COVID-19 pandemic created a new sense of urgency around protecting and nurturing customers by highlighting the fact that customers truly are the core of …

the role of chief customer officer cco
Customer Success

The Role of a Chief Customer Officer

4 – min read The role of a Chief Customer Officer (CCO) is a fairly new addition to the C-suite, but it has been on the rise over the …

understanding customer centered growth strategy
Customer Success

Understanding Customer Success: Growth Driven by the Customer-Centered Economy

4 – min read Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. In the old days, growing …

how to build a customer early warning system
Customer Retention & Churn

How to Build An Early Customer Warning System

5 – min read Many of the companies we talk to today all have the same challenge: they are sick and tired of firefighting their customer accounts. Firefighting happens …

measure customer loyalty
Customer Loyalty

Measuring Customer Loyalty: 5 Ways to Track It

4 – min read Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again …

boost product adoption totango customer success platform
Customer Onboarding

How to Boost Slow Product Adoption After Onboarding Your Customer

4 – min read Knowing how to boost product adoption after onboarding is critical for customer retention. Onboarding is a crucial time to provide the training and resources that …

customer segmentation best practices
Customer Success

What Is Customer Segmentation? Definitions, Uses and Success Tips

5 – min read What is customer segmentation? It’s a key principle for doing business in a digital environment, but many companies don’t apply it effectively. Here we’ll discuss …

data warehouse integrations
Product updates

Supercharging Your Tech Stack with Totango: Amplify Your Data Warehouse

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. …

TSIA Interact Q&A with Jamie Bertasi
Customer Engagement

Q&A Session: Mastering Scale with Digital Customer Journeys

6 – min read During the live presentation of the Technology & Services Industry Association (TSIA) Interact webinar “Mastering Scale with Digital Customer Journeys”, Totango CCO and COO Jamie …

7 customer engagement ideas
Customer Engagement

7 Great Customer Engagement Ideas

4 – min read Use These Great Customer Engagement Ideas to Increase Retention Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put …

gather customer insights
Customer Insights

How to Gather Customer Insights with CS Software

3 – min read Customer Success software helps your enterprise understand what matters to your customers. Being able to use your customer success data will enable you to better …

improve user adoption
Product Adoption

What Is User Adoption & Strategies to Improve Low Adoption Rates

4 – min read It’s been a little over a month since that enthusiastic new customer sailed through the onboarding phase. By now, they should be implementing your product …

tsia interact totango session takeaways
Customer Journey

How to Use Digital Customer Journeys to Scale Your Business

3 – min read We recently polled the Customer Success industry asking about the top challenges they are facing. The number one answer? Scale. Over the years, we’ve found …

csm evaluation scorecard
Customer Success

Find the Right Customer Success Platform with our Scorecard Template

4 – min read If you’ve purchased a home in recent years (or if you’re just someone who enjoys real estate “window shopping”), it’s likely you’ve used a tool …

product engagement
Customer Engagement

How to Monitor and Manage Product Engagement

4 – min read Product engagement tells you how actively customers are using your product or platform. Tracking this alerts you to churn risks as well as upsell opportunities, empowering …

retention metrics that matter
Customer Retention & Churn

Customer Retention Metrics: The Metrics That Matter

4 – min read Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer …

stakeholder engagement
Customer Engagement

Optimize Stakeholder Engagement and Management With These Key Strategies

4 – min read Stakeholder engagement and management is critical for customer retention. Here’s how to plan an effective stakeholder management strategy and track your performance. How Do You Optimize …

How to Retain Customers
Customer Retention & Churn

How to Retain More Clients: Benefits and Strategies

6 – min read What is customer retention? Why is it important? And how do you do it? Here we’ll provide answers to these key questions. We’ll discuss what …

measuring customer experience
Customer Experience

Measuring Customer Experience: How to Collect the Right Data and Act on It

4 – min read It is essential for a company to understand the behavior, opinions, and needs of their customers to provide the best service possible. A business’s relationship …

cost of retention vs aquistion
Customer Retention & Churn

How to Calculate the Cost of Customer Retention Versus Customer Acquisition

3 – min read Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and …

totango collaboration integrations
Product updates

Supercharging Your Tech Stack with Totango: Collaborate with Ease

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system …

A customer-centric culture is needed is today's economy.
Customer Centricity

The Ultimate Guide to Creating a Customer-Centric Culture

4 – min read Culture is defined by actions. It is a tangible presence a customer can see and feel in the way you engage with them, respond to …

top 6 user engagement metrics you should track
Customer Engagement

Top 6 User Engagement Metrics to Track

5 – min read Engaging your customers is the key to lowering churn and leaving no client behind. Knowing the user engagement metrics that matter for your business can …

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