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How to Retain Customers
Customer Retention & Churn

How to Retain More Clients: Benefits and Strategies

6 – min read What is customer retention? Why is it important? And how do you do it? Here we’ll provide answers to these key questions. We’ll discuss what …

measuring customer experience
Customer Experience

Measuring Customer Experience: How to Collect the Right Data and Act on It

4 – min read It is essential for a company to understand the behavior, opinions, and needs of their customers to provide the best service possible. A business’s relationship …

cost of retention vs aquistion
Customer Retention & Churn

How to Calculate the Cost of Customer Retention Versus Customer Acquisition

3 – min read Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and …

Totango Works for You
totango collaboration integrations
Product updates

Supercharging Your Tech Stack with Totango: Collaborate with Ease

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system …

A customer-centric culture is needed is today's economy.
Customer Centricity

The Ultimate Guide to Creating a Customer-Centric Culture

4 – min read Culture is defined by actions. It is a tangible presence a customer can see and feel in the way you engage with them, respond to …

top 6 user engagement metrics you should track
Customer Engagement

Top 6 User Engagement Metrics to Track

5 – min read Engaging your customers is the key to lowering churn and leaving no client behind. Knowing the user engagement metrics that matter for your business can …

personalize customer communication
Customer Engagement

4 Ways Personalized Customer Engagement Can Build Better Relations

4 – min read Personalized customer engagement promotes more active use of your product and stronger relationships with your brand. Personalization builds customer trust in your brand, strengthening your …

gross retention v net retention blog
Customer Retention & Churn

Gross Retention vs. Net Retention: What’s the Difference?

5 – min read Distinguishing gross retention vs. net retention can provide deeper insights into your success metrics. Learn what these KPIs tell you. We’ll cover what they are, …

supercharge your tech stack with workflow integrations
Product updates

Supercharging Your Tech Stack with Totango: Streamline Your Workflows

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. …

supercharge your text stack with totango
Product updates

Supercharging Your Tech Stack with Totango: Elevate Your Data File Storage

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. …

Totango Wisr Webinar QA Blog
Customer Success

Customer Q&A with Christine Knific of Wisr

4 – min read During the live presentation of the Steps to Scale Your Customer Success Operations Overnight webinar,  Wisr’s VP of Customer Success Christine Knific answered several questions …

Scale CS Ops
Customer Success

How to Scale Customer Success Operations

2 – min read If you were presented with the opportunity to double or triple the size of your business virtually overnight, what would you say? For most people, …

customer lifecylce
Customer Lifecycle

Understanding Your Customer Lifecycle in 2021

6 – min read Today’s Customer Lifecycle Is Technology-driven As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. If you search …

Covid anniversary
Customer Success

Digital Customer Success vs COVID – One Year Anniversary Recap

3 – min read March marks the official one-year anniversary of the COVID-19 pandemic. Can you believe it has been a year? As the world entered “lock-down” this time …

Customer Journey

Follow Six Steps to a Successful Customer Journey Analysis

6 – min read A customer journey analysis helps you improve SaaS client experience and increase retention by optimizing the steps customers take in their relationship with your product …

Totango Customer Journey Flywheel
Customer Journey

Customer Journey Infographic: Visualizing Your Customer’s Experience

2 – min read The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through …

B2B v B2C Customer Journey Map
Customer Journey

Understanding the B2B Customer Journey and How It Differs from B2C

5 – min read The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the …

Customer Journey Map Template
Customer Journey

Your Customer Journey Map Template: 8 Steps to Successful Client Outcomes

5 – min read A customer journey map template lays out a path to optimal outcomes promoting client retention. Here we’ll cover an eight-step approach to creating a customer …

Best Practices

Why a Data-Driven Customer Success Program is Crucial to Your Success

4 – min read Do you have a favorite business? Perhaps a local restaurant where you’re greeted by name and immediately handed your beverage of choice. Or maybe there’s …

Improve your customer retention rate
Customer Retention & Churn

How to Calculate and Improve Your Customer Retention Rate

5 – min read Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. …

deliver value at each stage of the customer journey
Customer Journey

How to Optimize Customer Journey Stages to Deliver Consistent Value

7 – min read Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention. In this blog, we’ll look at how …

3 keys to renewals
Customer Renewals

Three Keys to Increasing Customer Renewals

8 – min read This happens to you more often than you’d like to admit. Your sales team lands a new customer with great potential. You work hard at …

essentials for selecting a customer success platform
Business Continuity

6 Essentials When Selecting Customer Success Tools

4 – min read Customer success tools can help you increase your revenue by promoting client satisfaction and retention. To get the results you want, it’s important to invest some …

Customer Insights

5 Crucial Customer Satisfaction KPI Scores to Track

6 – min read Know the Most Important Customer Satisfaction KPI Metrics to Monitor Your customer satisfaction KPI data lends you invaluable insight into whether your customers are likely …

CRMs and Customer Success Platforms, Supercharge your Tech Stack
Customer Success

Supercharging Your Tech Stack: The Relationship Between Your Customer Success Platform and CRM

3 – min read This is the first in the blog series “Supercharging your Tech Stack with Totango”. In this series, we will discuss a different integration that Totango …

understand why customers churn
Customer Retention & Churn

What Is Customer Churn?

3 – min read What is customer churn? The answer directly relates to your success at retaining customers and maintaining revenue levels. Read on to learn what you need …

7 step customer success strategy
Customer Retention & Churn

7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

7 – min read A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. When your customers enjoy more value, your …

2021 Best Software Award G2
Totango Company Updates

Totango Honored with G2 2021 Best Software Company Award

2 – min read Totango, Inc., the largest and fastest-growing customer success platform, today announced that G2 has recognized the company as one of the Top 50 Best Software …

Totango Build the Business Case for Customer Success
Customer Success

How to Build the Business Case for Customer Success

5 – min read Our increasingly customer-centric economy has established Customer Success as critical to every business’s overall strategy. Any CS team member knows that happy customers make for …

Customer Success Plans
Customer Success

Customer Success Plans Promote Client Satisfaction

4 – min read Customer success plans provide you with a powerful tool to help clients achieve their goals. With your product, they feel more satisfied with your brand, …

Totango Playbook
Customer Success

Playbooks for Customer Success Promote Satisfied Clients

4 – min read When your product directly helps your customers achieve their goals, your brand wins their loyalty. Playbooks for customer success managers help drive processes that promote winning client …

Totango Churn Prevention
Customer Retention & Churn

Proactive Churn Prevention Promotes Customer Retention

7 – min read Being proactive about churn prevention provides an antidote to customer attrition. Utilizing technology makes it one of the easiest ways to keep more customers. Read on …

Cisco CX Specialization Certification Takeaways
Customer Experience

Top 5 Takeaways from the Cisco Customer Experience Specialization Certification

4 – min read   Cisco sees customer experience as a key differentiator for the future of business because of its ability to impact customer retention and growth. It’s …

New Trends in Customer Success 2020
Customer Success

New Trends in Customer Success You Need to Know About in 2021

4 – min read Keeping up with new trends in customer success can help you promote repeat business and prevent customer churn. Here are four of the latest trends …

Why Customer Success is Important
Customer Success

Why Customer Success Is So Important and How to Promote It

5 – min read Customer success is the key to building strong customer relationships. When your brand helps your customers succeed at their goals, they want to continue your …

Inspire Customer Loyalty with Totango
Customer Loyalty

7 Best Digital Customer Journey Steps to Inspire Loyalty

4 – min read Now, perhaps more than ever before, retaining customer loyalty is the key to maintaining a thriving business. In today’s web-based business world, clients are able …

Customer Success Target
Customer Success

Customer Success Team Accountability Gets You Closer to Your Goals

3 – min read Customer Success team accountability isn’t something you just worry about figuring out later once your CS team is up and running. As a manager, when …

Totango 2020 State of Customer Success and Salary Survey
Customer Success

Customer Success Salary Report for 2020: What Factors Impact the Bottom Line?

5 – min read Across the globe, 2020 has proven to be an incredibly transformative year, with the global pandemic changing how we work and interact with one another …

How to prevent customer churn
Customer Retention & Churn

How to Prevent Customer Churn

4 – min read Loyal customers are one of the most valuable assets a company can have. Not only does customer loyalty equal a higher lifetime value as compared …

What is customer 360
Customer Success

What is Customer 360 and How Does it Affect Customer Success?

4 – min read Today’s consumers have higher expectations for the companies they work with than ever before. The digital business landscape has made it so competitors can easily …

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