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understanding customer centered growth strategy
Customer Success

Understanding Customer Success: Growth Driven by the Customer-Centered Economy

4 – min read Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. In the old days, growing …

how to build a customer early warning system
Customer Retention & Churn

How to Build An Early Customer Warning System

5 – min read Many of the companies we talk to today all have the same challenge: they are sick and tired of firefighting their customer accounts. Firefighting happens …

measure customer loyalty
Customer Loyalty

Measuring Customer Loyalty: 5 Ways to Track It

4 – min read Measuring customer loyalty gauges the strength of your client relationships, helping you predict and manage performance. Loyal customers are likely to buy from you again …

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boost product adoption totango customer success platform
Customer Onboarding

How to Boost Slow Product Adoption After Onboarding Your Customer

4 – min read Knowing how to boost product adoption after onboarding is critical for customer retention. Onboarding is a crucial time to provide the training and resources that …

customer segmentation best practices
Customer Success

What Is Customer Segmentation? Definitions, Uses and Success Tips

5 – min read What is customer segmentation? It’s a key principle for doing business in a digital environment, but many companies don’t apply it effectively. Here we’ll discuss …

data warehouse integrations
Product updates

Supercharging Your Tech Stack with Totango: Amplify Your Data Warehouse

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. …

TSIA Interact Q&A with Jamie Bertasi
Customer Engagement

Q&A Session: Mastering Scale with Digital Customer Journeys

6 – min read During the live presentation of the Technology & Services Industry Association (TSIA) Interact webinar “Mastering Scale with Digital Customer Journeys”, Totango CCO and COO Jamie …

7 customer engagement ideas
Customer Engagement

7 Great Customer Engagement Ideas

4 – min read Use These Great Customer Engagement Ideas to Increase Retention Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put …

gather customer insights
Customer Insights

How to Gather Customer Insights with CS Software

3 – min read Customer Success software helps your enterprise understand what matters to your customers. Being able to use your customer success data will enable you to better …

improve user adoption
Product Adoption

What Is User Adoption & Strategies to Improve Low Adoption Rates

4 – min read It’s been a little over a month since that enthusiastic new customer sailed through the onboarding phase. By now, they should be implementing your product …

tsia interact totango session takeaways
Customer Journey

How to Use Digital Customer Journeys to Scale Your Business

3 – min read We recently polled the Customer Success industry asking about the top challenges they are facing. The number one answer? Scale. Over the years, we’ve found …

csm evaluation scorecard
Customer Success

Find the Right Customer Success Platform with our Scorecard Template

4 – min read If you’ve purchased a home in recent years (or if you’re just someone who enjoys real estate “window shopping”), it’s likely you’ve used a tool …

product engagement
Customer Engagement

How to Monitor and Manage Product Engagement

4 – min read Product engagement tells you how actively customers are using your product or platform. Tracking this alerts you to churn risks as well as upsell opportunities, empowering …

retention metrics that matter
Customer Retention & Churn

Customer Retention Metrics: The Metrics That Matter

4 – min read Customer retention is the keystone in any customer success strategy. There are many different types of customer retention metrics that one can track. Which customer …

stakeholder engagement
Customer Engagement

Optimize Stakeholder Engagement and Management With These Key Strategies

4 – min read Stakeholder engagement and management is critical for customer retention. Here’s how to plan an effective stakeholder management strategy and track your performance. How Do You Optimize …

How to Retain Customers
Customer Retention & Churn

How to Retain More Clients: Benefits and Strategies

6 – min read What is customer retention? Why is it important? And how do you do it? Here we’ll provide answers to these key questions. We’ll discuss what …

measuring customer experience
Customer Experience

Measuring Customer Experience: How to Collect the Right Data and Act on It

4 – min read It is essential for a company to understand the behavior, opinions, and needs of their customers to provide the best service possible. A business’s relationship …

cost of retention vs aquistion
Customer Retention & Churn

How to Calculate the Cost of Customer Retention Versus Customer Acquisition

3 – min read Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and …

totango collaboration integrations
Product updates

Supercharging Your Tech Stack with Totango: Collaborate with Ease

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system …

A customer-centric culture is needed is today's economy.
Customer Centricity

The Ultimate Guide to Creating a Customer-Centric Culture

4 – min read Culture is defined by actions. It is a tangible presence a customer can see and feel in the way you engage with them, respond to …

top 6 user engagement metrics you should track
Customer Engagement

Top 6 User Engagement Metrics to Track

5 – min read Engaging your customers is the key to lowering churn and leaving no client behind. Knowing the user engagement metrics that matter for your business can …

personalize customer communication
Customer Engagement

4 Ways Personalized Customer Engagement Can Build Better Relations

4 – min read Personalized customer engagement promotes more active use of your product and stronger relationships with your brand. Personalization builds customer trust in your brand, strengthening your …

gross retention v net retention blog
Customer Retention & Churn

Gross Retention vs. Net Retention: What’s the Difference?

5 – min read Distinguishing gross retention vs. net retention can provide deeper insights into your success metrics. Learn what these KPIs tell you. We’ll cover what they are, …

supercharge your tech stack with workflow integrations
Product updates

Supercharging Your Tech Stack with Totango: Streamline Your Workflows

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. …

supercharge your text stack with totango
Product updates

Supercharging Your Tech Stack with Totango: Elevate Your Data File Storage

3 – min read In this blog series, we discuss different Totango integrations that help to harness the powers of all of your technology platforms into one dynamic system. …

Totango Wisr Webinar QA Blog
Customer Success

Customer Q&A with Christine Knific of Wisr

4 – min read During the live presentation of the Steps to Scale Your Customer Success Operations Overnight webinar,  Wisr’s VP of Customer Success Christine Knific answered several questions …

Scale CS Ops
Customer Success

How to Scale Customer Success Operations

2 – min read If you were presented with the opportunity to double or triple the size of your business virtually overnight, what would you say? For most people, …

customer lifecylce
Customer Lifecycle

Understanding Your Customer Lifecycle in 2021

6 – min read Today’s Customer Lifecycle Is Technology-driven As the concept of the customer lifecycle has developed, understandings have changed under the influence of technology. If you search …

Covid anniversary
Customer Success

Digital Customer Success vs COVID – One Year Anniversary Recap

3 – min read March marks the official one-year anniversary of the COVID-19 pandemic. Can you believe it has been a year? As the world entered “lock-down” this time …

Customer Journey

Follow Six Steps to a Successful Customer Journey Analysis

6 – min read A customer journey analysis helps you improve SaaS client experience and increase retention by optimizing the steps customers take in their relationship with your product …

Totango Customer Journey Flywheel
Customer Journey

Customer Journey Infographic: Visualizing Your Customer’s Experience

2 – min read The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through …

B2B v B2C Customer Journey Map
Customer Journey

Understanding the B2B Customer Journey and How It Differs from B2C

5 – min read The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the …

Customer Journey Map Template
Customer Journey

Your Customer Journey Map Template: 8 Steps to Successful Client Outcomes

5 – min read A customer journey map template lays out a path to optimal outcomes promoting client retention. Here we’ll cover an eight-step approach to creating a customer …

Best Practices

Why a Data-Driven Customer Success Program is Crucial to Your Success

4 – min read Do you have a favorite business? Perhaps a local restaurant where you’re greeted by name and immediately handed your beverage of choice. Or maybe there’s …

Improve your customer retention rate
Customer Retention & Churn

How to Calculate and Improve Your Customer Retention Rate

5 – min read Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. …

deliver value at each stage of the customer journey
Customer Journey

How to Optimize Customer Journey Stages to Deliver Consistent Value

7 – min read Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention. In this blog, we’ll look at how …

3 keys to renewals
Customer Renewals

Three Keys to Increasing Customer Renewals

8 – min read This happens to you more often than you’d like to admit. Your sales team lands a new customer with great potential. You work hard at …

essentials for selecting a customer success platform
Business Continuity

6 Essentials When Selecting Customer Success Tools

4 – min read Customer success tools can help you increase your revenue by promoting client satisfaction and retention. To get the results you want, it’s important to invest some …

Customer Insights

5 Crucial Customer Satisfaction KPI Scores to Track

6 – min read Know the Most Important Customer Satisfaction KPI Metrics to Monitor Your customer satisfaction KPI data lends you invaluable insight into whether your customers are likely …

CRMs and Customer Success Platforms, Supercharge your Tech Stack
Customer Success

Supercharging Your Tech Stack: The Relationship Between Your Customer Success Platform and CRM

3 – min read This is the first in the blog series “Supercharging your Tech Stack with Totango”. In this series, we will discuss a different integration that Totango …

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