I’m passionate about customer success and writing great content that people love to read.
3 things CMO should do during an economic downturn
Customer Marketing

3 Things CMOs Should Do During an Economic Downturn

3 – min read The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the …

Guide to Customer Success in SaaS
Customer Success

Customer Success in SaaS: A Complete Guide & Best Practices

6 – min read Customer success in SaaS differs from CS in other industries. The software service industry presents unique challenges for customer success management while also creating unique …

3 Things CRO Should Know During Economic Downturn
Customer Journey

3 Things CROs Should Know During an Economic Downturn

3 – min read What do you do if your job responsibilities include managing every revenue-generating function in your organization and driving predictable growth – and then the world …

Resolve Escalations SuccesBLOC

Resolve Escalations and Deepen Customer Relationships with Totango’s New SuccessBLOC

3 – min read You always want to provide a positive, nurturing experience for your customers through every step of their journey. But despite your best efforts, sometimes issues …

Invest in customer success
Customer Success

Why Now is the Time to Invest in Customer Success

2 – min read Right now, we are on the cusp of an economic downturn. Inflation and interest rates are soaring, the stock market is plummeting, and organizations are …

composable customer success
Customer Success

What is Composable Customer Success and Why is it Important for Your Business?

3 – min read If you have a child that loves to play with LEGOs, then you probably know that one of the greatest things about these little interconnecting …

Navigating your customer success career path
Customer Success

Tips for Navigating Your Customer Success Career Path

4 – min read As we saw in our 2021 State of the Customer Success Industry and Salary Report, the role of Customer Success Manager (CSM) is one of …

Recurring Revenue Model
Best Practices

How to Scale Your Recurring Revenue Model

3 – min read Recurring revenue models have taken over the world. OK, maybe not the world, but they have become an increasingly important factor these days for helping …

Customer Success Email Templates
Customer Success

Six Customer Success Email Templates to Save Your CS Team Time

4 – min read Customer success email templates form a foundation for effective CS automation. While customer success management can result in a rewarding payoff, it can also be …

Totango's Presentation Builder
Best Practices

Simplify Business Reviews with Totango’s Presentation Builder

2 – min read Many organizations rely on quarterly business reviews (QBRs) as their dedicated opportunity to check in with customers and ensure their needs are being met. However, …

Product-Led Growth
Product Led Growth

Product-led Growth: What It Is and Why You Need It

5 – min read Product-led growth (PLG) has emerged as one of the best strategies for selling SaaS software. It lets your product do the talking, departing from a …

Why you need more than CRM features for customer success
Customer Success

Why You Need More than CRM Features for Customer Success

4 – min read Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. In this blog, we’ll talk about why …

5 Best CRMs
Customer Success

Five Best CRMs for B2B Sales in 2022

5 – min read Wondering what is the best CRM for B2B sales? Well we’re here to help with our guide to the best CRMs for both small businesses and …

Best Customer Success Onboarding Tools
Customer Engagement

Six Best Customer Engagement Platform Tools for Onboarding in 2022

5 – min read Choosing the best customer engagement platform for your needs can make a massive difference in the success of your SaaS business. Knowing how your customers …

Top Tips for Customer Engagement
Customer Engagement

Top Customer Engagement Tips for Retaining Executive Stakeholders

4 – min read A customer engagement strategy is critical for retaining and growing SaaS clients. It’s especially important to engage executives and stakeholders to ensure retention. In this blog, we’ll look …

Improving customer health score
Customer Health

Customer Health Score: A Guide to Improving Client Satisfaction

4 – min read Customer health score is one of the fastest and easiest ways to assess whether your SaaS customers are satisfied with your product and brand. Knowing …

CS is a Team Sport
Customer Experience

Mistakes to Avoid When Selecting a CS Platform: Not Thinking of Customer Success as a Team Sport

3 – min read Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about …

Create inspiring customer journeys
Customer Success

Mistakes to Avoid When Selecting a CS Platform: Not Being Able to Create Inspiring Journeys

3 – min read Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about …

Not putting CS into the hands of your whole team
Customer Success

Mistakes to Avoid When Selecting a CS Platform: Not Putting Customer Success into the Hands of Your Whole Team

3 – min read Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about …

How to evaluate a new customer success platform
Customer Success

Making the Switch: How to Evaluate a New Customer Success Platform

3 – min read In order to effectively optimize, scale and provide your customers with the best experiences possible, you need to have a high-quality customer success platform. But …

Approaching CS with a modern mindset
Customer Journey

Mistakes to Avoid When Selecting a CS Platform: Not Having a Modern Mindset

3 – min read Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about …

Top 10 insights from CS executives in 2022
Customer Success Summit

Top 10 Insights from Customer Success Executives in 2022

3 – min read At Totango’s 2022 Global Executive Forum, customer success leaders from around the world came together to connect with their peers, share ideas and learn about …

Totango's Canvas makes it easy to design and run your customer journey in one.
Customer Journey

How to Easily Design and Run Your Customer Journey

2 – min read Mapping out your customer journey is not an easy task. It can be complicated and messy and difficult to see the path forward. When you …

6 Best NPS Software Solutions for 2022
Customer Insights

Six Best NPS Software Solutions for 2022

4 – min read The number of NPS software providers has proliferated as the importance of tracking Net Promoter Score (NPS)  has been realized by a growing number of …

Visual Collaboration for Customer Experience
Customer Experience

How to Use Visual Collaboration to Create Winning Customer Experiences

2 – min read When it comes to creating winning customer experiences, consistency is key. Your customers should experience the same level of quality from your company at each …

Totango-Hubspot Integration
Customer Engagement

Supercharging Customer Engagement with HubSpot and Totango

5 – min read Customer success goes beyond just viewing and knowing data points about your customers, and checking in periodically. Having real-time data and predictive insights connected to …

Introducing Customer Experience Canvas
Product updates

Introducing Customer Experience Canvas

2 – min read Does this sound familiar to you? Your team sets out to map a new customer success workflow or process, but each person has a different …

Executive Summit 2022
Customer Success Summit

That’s a Wrap! Global Executive Forum 2022 Delivers Inspiration, Demonstrations & Conversation

3 – min read We were thrilled to bring back our in-person Global Executive Forum last week and have the opportunity to host customer success leaders at the beautiful …

how to scale your customer success team
Best Practices

Scaling Your Customer Success Team? 3 Mistakes to Avoid (And Their Solutions)

4 – min read Efforts to scale customer success team activity often fall short because of failure to avoid common mistakes. Your human resources practices, your project management procedures …

International Women's Day - Break the Bias
Totango Company Updates

Women Are Leading the Way Every Day at Totango

2 – min read With March dedicated to celebrating women’s history, International Women’s Day on March 8 is a special day to honor women’s achievements, raise awareness against bias, …

Best customer success communities in 2022

Best Customer Success Communities in 2022

5 – min read Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels …

B2B Customer Service vs. Customer Success

B2B Customer Service vs. Customer Success

6 – min read B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate …

How to empower women in tech
Best Practices

How to Empower Women in Tech

4 – min read Did you know that while women make up more than 50 percent of the U.S. workforce, less than one in five employees in the tech …

Totango's 2022 product roadmap
Product updates

See Why Totango is the Leader in Customer Success Innovation | 2022 Product Roadmap

2 – min read Have you seen what Totango is working on? Ravit Danino, our SVP of Product presented our Roadmap to Customer Success and what’s coming for 2022 …

Mapping your SaaS customer journey in 7 steps
Customer Journey

Mapping Your SaaS Customer Journey in Seven Steps

6 – min read Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path …

Apply the 5 love languages to customer success
Customer Success

How to Apply The 5 Love Languages to Customer Success

3 – min read Do you know your love language? According to Dr. Gary Chapman, every person has a primary love language in which they need to be spoken …

3 steps to a winning b2b customer experience plan
Customer Experience

Three Steps to a Winning B2B Customer Experience Plan

4 – min read Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning …

5 contract renewal tools for customer retention
Customer Renewals

Five Contract Renewal Tools to Increase Customer Retention

5 – min read The contract renewal stage of the customer lifecycle is a critical component of driving retention for SaaS products. Knowing how to use technology to optimize …

4 key takeaways from qlik totango webinar
Best Practices

4 Keys to Customer Success Team Enablement

3 – min read Qlik’s Vice President of Customer Success Operations and Chief of Staff Chris Wood and his team were on the hunt for a customer success tool …

how to land your next cs job
Best Practices

Land your Next Customer Success Manager Job with these 3 Tips

4 – min read Whether you’ve worked in the customer success industry for a while or you’ve recently decided that this is the career path for you, searching for …

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