Focusing your business around your customers is the best way to ensure that they become loyal advocates for your brand and your products. Learn how to build a customer-centric enterprise from Totango’s experts.

A customer-centric culture is needed is today's economy.
Customer Centricity

The Ultimate Guide to Creating a Customer-Centric Culture

4 – min read Culture is defined by actions. It is a tangible presence a customer can see and feel in the way you engage with them, respond to …

sap totango webinar q&a on innovation in customer success
Customer Centricity

SAP’s Transformation and Innovation in Customer Success

6 – min read In our latest installment in the CXO Series, we sat down with Keith Strodtman, COO, Customer First and Shelby Czarnota, Vice President, Customer Success Business …

customer centric growth
Customer Centricity

5 Best Practices to Encourage Customer-Centric Growth

4 – min read A customer-oriented approach to business is fast becoming a necessary ingredient for success in today’s customer-centric economy.

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How can customer-centric enterprises use customer data to their advantage?
Customer Centricity

The Best Customer-Centric Uses of Data

4 – min read Becoming customer-centric—putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track …

There are many benefits to a customer-centric approach.
Customer Centricity

What are the Benefits of Customer-Centricity?

4 – min read Imagine if you could give your customers that “day 1” feeling of excitement and potential throughout the entire customer journey. That’s the goal Amazon CEO …

Modern enterprises need to adopt a customer-centric approach.
Customer Centricity

The Top 5 Customer-Centric Goals for an Enterprise

4 – min read These days, customers expect personalized service. Whether they’re shopping for software or a way to increase sales, they expect you to be right there next …

customer centric marketing
Customer Centricity

5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

5 – min read ‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never …

Zoe is for True Customer Obsession
Customer Centricity

True Customer Obsession – I agree with Jeff Bezos

4 – min read True customer obsession is a key principle that keeps companies relevant, competitive, and growing. Without it, companies stagnate, become irrelevant, decline, and die.  Amazon’s Customer Obsession I was …

Customer Centricity

6 Key Takeaways from Forrester Research Guest Webinar on Customer-Centricity

3 – min read Kate Leggett, VP & Principal Analyst at Forrester Research and leading expert in customer relationship management and customer service strategy, joined Guy Nirpaz, CEO & …

Totango DNA-CX
Customer Centricity

Totango DNA-CX™: The Customer-Centric Data Technology Powering Zoe™

2 – min read Data Architecture Centered on the Customer In other tools, the customer object is an “opportunity” or a “lead”. But never a “customer”. Totango DNA-CX™ is …

Customer Centricity

Becoming customer centric at an early-stage startup

3 – min read The writing is on the wall. From top venture capital firms to industry leaders, the B2B SaaS space is universally accepting more customer-centric principles to …

Customer Centricity

Start Each Day Focused on Customers

2 – min read We didn’t let the festivities of the new year slow us down too much and just released a new version of the SaaSPulse application. We …

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