Customer Centricity

4 – min read Culture is defined by actions. It is a tangible presence a customer can see and feel in the way you engage with them, respond to …

6 – min read In our latest installment in the CXO Series, we sat down with Keith Strodtman, COO, Customer First and Shelby Czarnota, Vice President, Customer Success Business …

4 – min read A customer-oriented approach to business is fast becoming a necessary ingredient for success in today’s customer-centric economy.

4 – min read Becoming customer-centric—putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track …

4 – min read Imagine if you could give your customers that “day 1” feeling of excitement and potential throughout the entire customer journey. That’s the goal Amazon CEO …

4 – min read These days, customers expect personalized service. Whether they’re shopping for software or a way to increase sales, they expect you to be right there next …

5 – min read ‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never …

4 – min read True customer obsession is a key principle that keeps companies relevant, competitive, and growing. Without it, companies stagnate, become irrelevant, decline, and die.  Amazon’s Customer Obsession I was …

3 – min read Kate Leggett, VP & Principal Analyst at Forrester Research and leading expert in customer relationship management and customer service strategy, joined Guy Nirpaz, CEO & …

2 – min read Data Architecture Centered on the Customer In other tools, the customer object is an “opportunity” or a “lead”. But never a “customer”. Totango DNA-CX™ is …

3 – min read The writing is on the wall. From top venture capital firms to industry leaders, the B2B SaaS space is universally accepting more customer-centric principles to …

2 – min read We didn’t let the festivities of the new year slow us down too much and just released a new version of the SaaSPulse application. We …