Mapping your customer journey is the first step to understanding what to say to your customers and when to say it. Once you know the path your customers are taking you can work to optimize each step of the journey.

6 tips for designing customer journeys that deliver value at scale
Customer Journey

6 tips for designing customer journeys that deliver value at scale

5 – min read In order to achieve step-change growth, you need to deliver value to your customers at scale—and across their entire journey with your company. Sounds simple …

B2B Customer Journey Steps
Customer Journey

B2B Customer Journey Touchpoints CS Teams Need To Plan For

7 – min read B2B Customer Journey Touchpoints: A Guide for CS Teams B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. By …

3 Things CRO Should Know During Economic Downturn
Customer Journey

3 Things CROs Should Know During an Economic Downturn

3 – min read What do you do if your job responsibilities include managing every revenue-generating function in your organization and driving predictable growth – and then the world …

Approaching CS with a modern mindset
Customer Journey

Mistakes to Avoid When Selecting a CS Platform: Not Having a Modern Mindset

3 – min read Selecting the right customer success platform for your organization can be challenging. To help you navigate the process, we’ve developed a four-part blog series about …

Totango's Canvas makes it easy to design and run your customer journey in one.
Customer Journey

How to Easily Design and Run Your Customer Journey

2 – min read Mapping out your customer journey is not an easy task. It can be complicated and messy and difficult to see the path forward. When you …

Mapping your SaaS customer journey in 7 steps
Customer Journey

Mapping Your SaaS Customer Journey in Seven Steps

6 – min read Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path …

customer journey optimization, customer journey mapping, buyer journey optimization
Customer Journey

Customer Journey Optimization: 2021 Beginner’s Guide

5 – min read Customer journey optimization lets you map a path to consistently satisfying experiences throughout client lifecycles. This delivers better service for your customers and better results …

tsia interact totango session takeaways
Customer Journey

How to Use Digital Customer Journeys to Scale Your Business

3 – min read We recently polled the Customer Success industry asking about the top challenges they are facing. The number one answer? Scale. Over the years, we’ve found …

Customer Journey

Follow Six Steps to a Successful Customer Journey Analysis

6 – min read A customer journey analysis helps you improve SaaS client experience and increase retention by optimizing the steps customers take in their relationship with your product …

Totango Customer Journey Flywheel
Customer Journey

Customer Journey Infographic: Visualizing Your Customer’s Experience

2 – min read The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through …

B2B v B2C Customer Journey Map
Customer Journey

Understanding the B2B Customer Journey and How It Differs from B2C

5 – min read The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the …

Customer Journey Map Template
Customer Journey

Your Customer Journey Map Template: 8 Steps to Successful Client Outcomes

5 – min read A customer journey map template lays out a path to optimal outcomes promoting client retention. Here we’ll cover an eight-step approach to creating a customer …

deliver value at each stage of the customer journey
Customer Journey

How to Optimize Customer Journey Stages to Deliver Consistent Value

7 – min read Mapping out your customer journey stages empowers you to optimize each step for a satisfying experience that promotes higher retention. In this blog, we’ll look at how …

A good customer journey strategy will increase retention and lower churn.
Customer Journey

Develop a Customer Journey Strategy: Examples and Tips

5 – min read Customers want to see the value of your product or service—fast. They bought your product to solve a specific problem and if they are unable …

Optimize the customer journey to map out the stages of customer progression and identify ways to add customer value along the way.
Customer Journey

A Guide to Customer Journey Optimization

5 – min read Being a customer-centered enterprise means acting as a trusted advisor and helping your customers get greater business value from your product. The aim is to …

Create standardized, actionable steps for your Customer Success teams based on your customer journey insights.
Customer Journey

How to Make the Most of Customer Journey Insights

4 – min read If you want to make your business customer-centered, you’re going to need customer data. Without it, you can’t keep track of your customers’ needs, business …

Mapping the customer journey will make it easier to provide ongoing value.
Customer Journey

How to Map the Customer Journey Stages to Foster Lifetime Value

4 – min read From the moment a customer buys your product or subscribes to your service, they’ve chosen to take a journey with your brand. It’s a journey …

Customer Journey

Webinar Replay: 3 takeaways for Customer Journey Mapping

< 1 – min read If you missed our latest webinar with KJR Associates on Customer Journey Mapping, fret not. If you were to take three ideas from this presentation, …

Customer Journey

Customer Journey Mapping For SaaS Companies: New Strategy To Drive Growth

2 – min read Totango announces research into customer marketing practices, a new version of its customer engagement platform and Customer Journey Mapping for SaaS workshops Dec 06, 2012 …

Customer Journey

SEOmoz conversion isn’t as great as it seems

4 – min read At first glance, the SEOmoz conversion numbers look amazing. Mammoth traffic and 63% trial to paid conversion. The numbers are not as great as they …

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