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Customer Engagement

SaaS Customer Engagement Metrics That Can’t Be Ignored

4 – min read Every successful SaaS company must be a strict disciple of the culture of the customer. This culture reflects the current customer-centered economy that has arisen …

It's best to supplement a CRM with a strong customer success software.
Customer Success

Customer Relationship Management System Features: What a CRM Includes and What It Doesn’t

4 – min read We’re living in the age of the recurring revenue business, and in this increasingly digital economy, enterprises succeed by nurturing customer relationships over the entire …

Customer Engagement

Customer Engagement Solutions for the Customer-Centered Economy

4 – min read Your customers should be your greatest obsession. The digital transformation of business has created a customer-centered economy built on subscriptions, personalized services, and new definitions …

Best Practices

Proven SaaS Customer Success Best Practices to Increase Lifetime Value

4 – min read Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. The digital transformation of business has led to an explosion …

Customer loyalty

The 6 Best Ways for Building SaaS Customer Loyalty

4 – min read Customer retention is vital to the health of your business. In order to run a successful enterprise, you have to think in terms of customer …

Customer Retention & Churn

The 5 Best Customer Retention Strategies for Subscription Businesses

4 – min read The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work …

Customer Engagement

4 Features Your Digital Customer Engagement Platform Must Have

4 – min read At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will …

These best practices can help your enterprise reduce churn.
Subscription Based

How to Beat the Average Churn Rate for Subscription Service Enterprises

5 – min read When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel …

customer centric marketing
customer centric enterprise

5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

5 – min read ‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never …

totango lunch
Best Practices

Customer Success for the Enterprise Luncheon Creates an Interactive CS Experience in The Bay Area

3 – min read The Customer Success for the Enterprise, luncheon held on Nov. 6th, in Palo Alto was an invitation-only event hosted by Totango, the leader in Customer …

TSW
Event

Highlights from TSW ‘18 in Las Vegas

2 – min read We had a great time at the Technology and Services World (TSW) in Las Vegas networking, sharing ideas, and learning about the latest trends in …

Event

SAP CX LIVE Recap, General Availability of Spark, and Upcoming Webinars

< 1 – min read We’ve had a very busy week full of exciting news at the Totango HQ and in Barcelona attending SAP CX Live!  First off, we are …

Event

Totango Hosts Interactive Lunch for Customer Success Thought Leaders in NYC

3 – min read Customer Success for the Enterprise, held on September 18th in NYC was an exciting chance for Customer Success leaders from around the world to exchange …

Conference

Meet Totango at Chief Customer Officer Fall 2018 Conference

2 – min read The Chief Customer Officer Fall, 2018 (CCO), held September 12th-13th in San Diego, is an interactive peer-lead conference attracting senior-level customer focused professionals. Totango, the …

Event

Don’t Miss the CRM Event of the Year: SAP Customer Experience LIVE

< 1 – min read Join Totango at SAP Customer Experience LIVE in Barcelona! In today’s world, customers expect tangible value from their relationships with vendors; businesses need to generate …

Customer Engagement

Customer Support + Customer Success: Working Together to Increase Customer Satisfaction, Retention, and Growth

4 – min read According to data from Forrester Research, almost two-thirds of interactions between a customer and a company take place through the Customer Service department. Customers often …

Company Execution

Totango Welcomes personity.ai to the Team

< 1 – min read Totango’s mission is to enable organizations to proactively and intelligently operate around their customers. With industry-leading enterprises confidently running on Totango’s Customer Success Platform, we …

Totango at TSW San Diego 2018
Conference

Customer Success Trends at TSW Spring 2018 Conference

2 – min read Customer Success Buzz at TSW Customer success is hot. Notably, over 50% of the attendees at TSIA’s Spring Technology & Services World (TSW) event this …

Power of Spark
Customer Health

Totango’s Adding a “Spark” to Customer Health Metrics and Executive Dashboards

2 – min read We understand your need to get results faster. That’s why we’ve launched Spark – the only goal-oriented customer success platform that accelerates the results of …

Spark Customer Success Platform
Product updates

Totango Releases Spark Customer Success Platform

2 – min read Today, Totango released its Spark Platform to provide customers with proven results quickly. Spark, the next generation customer success platform, guides enterprises through the successful …

Uncategorized

That’s a Wrap! Customer Success Summit 2018

< 1 – min read This year’s Customer Success Summit was a huge success! We enjoyed learning from our speakers and attendees about Customer Success in practice. In case you …

Customer Success Summit 2018 Speakers
Customer Success Summit

Meet your first wave speakers for Customer Success Summit 2018

2 – min read Customer Success Summit brings together the best and brightest minds in Customer Success. Our world-class speaker lineup for 2018 Customer Success Summit will share the …

Customer Success Summit

Why I’m sending my team at Google to Customer Success Summit 2018

2 – min read Written by Dante Otero, Manager, Partner & Customer Experience, Google Cloud Shortly after becoming a customer of Totango earlier this year, I heard about the …

Totango data shield for security
Big Data

In DNA-CX, Customer Data is now Protected by Totango Shield

< 1 – min read Your customers are your most important asset and their data is critical for your business. We’re launching Totango Shield today. Totango Shield provides comprehensive protection for all …

Customer Success Summit

Join us for Customer Success Summit 2018!

< 1 – min read Get ready for two days of great content, speakers, networking and fun! So much is happening in the world of Customer Success. We’re going to …

Customer Analytics

How to Measure the Effectiveness of a Customer Health Model – Part 2

2 – min read Customer Health continues to be a hot topic among Customer Success professionals for obvious reasons. Getting your customer health model right is critical to the …

TSW Las Vegas
Customer Success Executives

Connect with Totango at TSW Las Vegas!

2 – min read The Totango team is headed to Las Vegas to talk customer success at TSIA’s Technology Services World (TSW) October 23-25 at the ARIA Resort & …

Customer Success

The Vital Role of Customer Success Operations

2 – min read Today’s customer success executives are being challenged to use unprecedented amounts of customer data to build more predictable revenue outcomes and run more efficient operations. …

learn how to build a health model
Customer Analytics

How to Build an Effective Customer Health Model – Part 1

2 – min read Today we hosted a webinar on Customer Health with our customer, iPerceptions. There has been a TON of interest in this topic, which is why …

Relationships are Complicated
Best Practices

How Zendesk Invested in Customer Success from a Product-First Perspective

2 – min read Zendesk is a family of products that helps companies manage the entire customer lifecycle in different ways. They are on a scale that is uncommon …

Hasn't this always been true (the customer at the center)?
Customer Success Summit

Building Customer Centered Organizations – TSIA Keynote Recap from Customer Success Summit 2017

3 – min read Customer Success Summit is the industry-leading conference on customer success because it brings together experienced customer success professionals and industry thought-leaders, as well as research …

Best Practices

How to Nurture Customers During the Long Growth Stage

< 1 – min read After new customers are fully onboarded, they move along the customer journey into the growth stage (nurture or adoption stage). For most recurring revenue companies, …

Customer Stories - Part III
Totango Customer

Real Customers, Real Experiences – Part III

< 1 – min read Part III of this video series of interviews with Totango customers features two companies who used Totango to frictionlessly scale their customer success operations and …

Customer Stories - Part II
Totango Customer

Real Customers, Real Experiences – Part II

< 1 – min read Part II of this video series of interviews with Totango customers features two companies who maximized their investment in Totango to solve for specific, but …

Customer Stories - Part I
Totango Customer

Real Customers, Real Experiences – Part I

2 – min read We asked some of our customers how Totango has impacted their businesses and processes since implementation. Each customer has a unique use case and story, …

Uncategorized

Clicktale Achieves Company-Wide Alignment Around the Customer with Zoe

4 – min read Totango Success Story Clicktale is a customer experience analytics solution that helps businesses deliver exceptional digital experiences to their customers by tapping into the wisdom …

Customer Success Summit

How We Drive Change Management at Slack – Keynote Recap from Customer Success Summit 2017

2 – min read Slack, the messaging app that is designed to connect you to the people and the tools you use every day to do your work, has …

Dan Finnigan, Jobvite: Keynote at Customer Success Summit 2017
Customer Success Summit

The Implications of Changing Workforce Demographics – a Keynote Recap from Customer Success Summit 2017

3 – min read Jobvite is the industry-leading, analytics-driven recruiting platform that helps emerging and enterprise companies hire top talent easily, efficiently, and effectively. With his deep industry knowledge, …

customer-centric skillset
Webinar

The Customer as the Culture: Highlights from our Customer Success Webinar

2 – min read  In this guest post by Claire Burge, CEO and Founder of This is Productivity, a startup that is redefining the future of work, Claire shares …

Totango: 2017 SIIA CODiE Finalist
Award

Totango Named Finalist for 2017 CODiE Award in Four Categories, Including Best Customer Success Management Solution

2 – min read Totango has been selected as a 2017 SIIA CODiE Awards finalist in all of the four categories for which it was submitted: Best Customer Success …

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