Skip to content
Totango
  • Products
    • Mega Menu
      Platform
      icon-spark-nav

      Spark

      Goals-Centered Customer Success Platform

      icon-successblocs-nav

      SuccessBLOCs

      Customer Journey Toolkits

      icon-zoe-nav

      Zoe

      Enable Customer Centricity Cross-Company

      icon-dna-cx-nav

      DNA-CX

      Intelligent Customer Data Platform

      icon-shield-nav

      Shield

      Securing your Customer Data

      Platform Overview
      Features

      Customer Health Score

      Customer 360

      Reporting and Analytics

      Workflows and Automations

      Email Communication

      Explore Totango Features
      Integrations

      Salesforce

      Zendesk

      HubSpot

      Slack

      Segment

      Explore Totango Features
      Platform

      Spark

      Success BLOCs

      Zoe

      DNA-CX

      Shield

      Platform Overview
      Features

      Customer Health Score

      Customer 360

      Reporting and Analytics

      Workflows and Automations

      Email Communication

      Explore Totango Features
      Integrations

      Salesforce

      Zendesk

      HubSpot

      Slack

      Segment

      Explore Totango Features
  • Journey Templates
  • Learn
    • Mega Menu
      Create a free account in minutes
      Learn Totango

      Learning Hub

      Help Center and Community

      Features

      Best Practice Articles

      Live/On-Demand Webinars

      Conversations with Experts

      Guides, Ebooks, and Reports

      Read the Book

      Hear from Customers

      Customer Stories

      User Reviews

      Create a free account in minutes
      Learn Totango

      Learning Hub

      Help Center and Community

      Features

      Best Practice Articles

      Live/On-Demand Webinars

      Conversations with Experts

      Guides, Ebooks, and Reports

      Read the Book

      Integrations

      Customer Stories

      User Reviews

  • Pricing
  • See a Demo
  • Try it Free
Login Get Started
Logo Blog
  • News
  • Product Updates
  • Best Practices
  • Customer Success 101
  • Customer Journey
Menu
  • News
  • Product Updates
  • Best Practices
  • Customer Success 101
  • Customer Journey
Search
Close

Home > Best Practices > Free Trial Average Conversion Rate and Other Metrics

  • Best Practices

Free Trial Average Conversion Rate and Other Metrics

  • account activation rate, account usage statistics, average conversion rate, churn rate, churn rates, conversion rate, customer lifetime value, free trial, free trials, freemium, from free to paying customers, metrics, saas, unique visitors, web applications, web apps

Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate average figures will do no good, as it doesn’t reflect the whole picture and usually lacking context.

It’s hard to know what metrics are being used for the “average conversion rate” and Lincoln claims that looking on average numbers to plan businesses around might make us average ourselves – and who want to be considered average?

Every company aspires to increase their conversion rate figures but Murphy’s suggestion is to figure out where you are today and then figure out how to make it better.
Meaning, if you’re at 1% conversion rate, reaching 2% is achievable, even though it’s 100% increase over what you have now.

I agree that context is crucial and also explained about this in “Measure trial conversion rate” webinar. Furthermore, in order for each SaaS business to understand where they stand, a lot of other metrics need to be taken under account besides conversion rate from free to paying customers. For example – do you also review unique visitors to your website? Social media mentions? signups, churn rates, customer lifetime value, account activation rate, account usage statistics, etc.?
All of these are metrics that should be taken under consideration in order to reflect the whole picture for a SaaS company and to allow it to set its goals.

Which metrics do you use to make your goal setting?


SaaS Key Metrics Survey Results

Want to know which metrics other Sales Executives use?
Download SaaS Business Survey Results

Share on facebook
Share on twitter
Share on linkedin
Guy Nirpaz
Guy Nirpaz
Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy authored Farm Don't Hunt and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank battalion...as well as having grown oranges.

Get the latest

Archives
PrevPrevious4 Tips to Increase B2B SaaS Sales
NextTrial Conversion is Top Priority in SaaSNext

Explore more articles

Product-Led Growth

Product-led Growth: What It Is and Why You Need It

< 1 – min read Product-led growth (PLG) has emerged as one of the best strategies for selling SaaS software. It lets your product do the talking, departing from a sales-led growth strategy

Why you need more than CRM features for customer success

Why You Need More than CRM Features for Customer Success

< 1 – min read Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. In this blog, we’ll talk about why CRM features alone

5 Best CRMs

Five Best CRMs for B2B Sales in 2022

< 1 – min read Wondering what is the best CRM for B2B sales? Well we’re here to help with our guide to the best CRMs for both small businesses and enterprises in 2022.

icon-totango-white

Products

  • Overview
  • Spark
  • Zoe
  • DNA-CX
  • Totango Shield

Company

  • About
  • Leadership
  • Partners
  • Careers
  • News & Events
  • Totango Academy

Resources

  • What We Do
  • White Papers & Reports
  • Farm Don't Hunt
  • On-Demand Webinars
  • Totango Labs
  • Blog
  • Support

Questions?

  • 1-800-634-1990
  • hi@totango.com

© 2020 All rights reserved

Twitter Facebook-f Youtube