Totango Featured in WSJ …
Totango was quoted today in the Wall Street Journal in an article about Steve Jobs: “It’s not to that point of being annoying yet, but it might get there,” says Dominique Levin, vice president of marketing at Totango Inc., a software company based in Mountain View, Calif., and Tel Aviv. Her boss, CEO Guy Nirpaz,… (Continue reading)
Top 10 Sales 2.0 Leaders I Want to Meet
I am much looking forward to the Sales 2.0 conference in San Francisco next week. Here are 10 Sales 2.0 Leaders I hope to meet at the conference and why: 1. Jim Cyb, Vice President, Sales, Americas, ZenDesk 2. Pete Eppele, VP Product Management, Zilliant 3. Steve Patrizi, Chief Revenue Officer, Bunchball 4. Kevin Akeroyd,… (Continue reading)
The Future of Customer Success Management: A Look Ahead
We are super excited to be co-hosting an event with Mikael Blaisdell, one of the pioneers of customer success management. We consistently hear from our customers and prospects that they would like to meet other customer success management professionals so we decided to partner with Mikael and make this happen! We will start in San… (Continue reading)
3 Steps to Lifecycle Marketing Success
Introduction Congratulations, as a marketing professional you’ve successfully recruited a qualified customer base: people who audited your product and ultimately chose you above the competition. It’s no small feat, but there’s no time to rest on your laurels – you’re only halfway there. As your prospects cross the threshold and transform into customers, they continue… (Continue reading)
Customer Health Dashboard
Today, we’re excited to announce a major new functionality in Totango. The Totango Customer Health Dashboard – A unique way to know, track and proactively manage customer health. It’s the ultimate tool for Customer Success staff and anyone else in the organization taking an active role in reducing churn, increasing adoption and customer happiness. If… (Continue reading)
Drive Adoption with Billing
Promotional discounts, credits or value-add offers can be an important part of a product launch strategy. A properly timed discount, upsell or cross-sell or “bundling” can positively change the perceived product value and dramatically impact adoption of SaaS applications. But, making on-the-fly changes according to the dynamic needs and circumstances of customers can inherently complicate… (Continue reading)
What Totango Customer Engagement is All About
Take a look at this new 2 minute clip which explains how to get started with Totango to drive adoption and usage of cloud based and SaaS applications. Let us know what you think!
Realtime Stream now under Dashboards
We restructured the Totango application’s main navigation to make it easier to find stuff and to accommodate for some exciting functionality that is coming really soon. The Realtime tab is now under the Dashboards tab, along side the Lifecycle dashboard. This approach will soon be extended with additional Dashboards, each providing a different birds eye… (Continue reading)
Presenting – the SaaS Resource Center
This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current these days in the SaaS industry… (Continue reading)
Are You Engaging New Trials in Their Evaluation?
We recently published a study that proves through big-data analysis what many people already know: Users that are actively engaged a few days into their trial are much more likely to convert to paying customers. 4x times more likely, to be exact. (more details) This is a great signal for SaaS sales teams that want… (Continue reading)
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