3 – min read Our CXO Series is a space for leaders across a variety of industries to discuss current challenges and share innovative solutions to drive customer success. …
5 – min read Measuring product adoption by users is critical for SaaS and Cloud companies as this is the most telling indicator of the value
4 – min read True customer obsession is a key principle that keeps companies relevant, competitive, and growing. Without it, companies stagnate, become irrelevant, decline, and die. Amazon’s Customer
2 – min read Today, the Totango team is excited to announce a brand new “SaaS Executive Dashboard”. The Totango SaaS Executive Dashboard is an extension of the Totango …
< 1 – min read in Scott Gruher’s blog post on “Go to Market Strategy: How Much are Your Customers Worth?”, his recommendation is to treat customers based on their …
3 – min read Customer Engagement is key for software-as-a-Service business. A recent post by David Skok explains how and why to measure customer engagement. If you are a …
2 – min read Lately, I’ve started building a SaaS Dashboard for my own usage (which I’ll be happy to share with others as well) and I have put …
< 1 – min read Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate …
< 1 – min read I came across “What is user engagement” article by Jordan Willms of Work at Play. In this post, Jordan defines a good engagement metric as …
2 – min read Businesses these days are making significant efforts to delight their customers, and for good reasons. One of the key areas where businesses focus their efforts …
< 1 – min read Understanding the amount of time users spend in your application, and the actions they take, is the best way to know the level of value …
3 – min read B2B SaaS companies increasingly rely on inside sales teams to drive growth. The model is often referred to as “Low Touch Sales” and follows this …
3 – min read Managing a Software-as-a-Service (SaaS) business isn’t trivial. Successful SaaS companies are able to deal with a high volume of leads and turn those into a …
2 – min read Understanding data to increase conversion rates and key business processes Last week, we established the need to measure the “right things” constantly in order …
3 – min read Defining an active user and setting a baseline Over the next few weeks, Totango will be posting a blog series on best practices for …
2 – min read Aaron Levie, CEO and Founder of Box.net posted this excellent article on TechCrunch. I encourage you all to read it before reading onwards. Levie describes …
2 – min read It’s 2 days until the end of the quarter and salespeople around the globe are scrambling, trying to close sales and meet quotas. It is, …
3 – min read Lean startups are not about learning — or at least not just about it. Learning is not enough because translating what you’ve learned into value …
2 – min read Who doesn’t like it when the bartender pours an extra glass of fine wine ‘on the house’? Every time it happens to me, my emotional …
2 – min read One of the first things that grabs people’s attention when they begin using SaaSPulse is our real-time User Activity Stream. As one of our beta …
< 1 – min read Sales and marketing departments in SaaS companies share a dream: A trial flood. A well-lubricated acquisition funnel that generates an endless, fast-paced stream of new …
