4 – min read Customer success vs. customer support: although these two terms appear similar, they actually refer to two different, yet complementary, functions within a company. Fulfilling a …
5 – min read Measuring product adoption by users is critical for SaaS and Cloud companies as this is the most telling indicator of the value
4 – min read True customer obsession is a key principle that keeps companies relevant, competitive, and growing. Without it, companies stagnate, become irrelevant, decline, and die. Amazon’s Customer
3 – min read Defining an active user and setting a baseline Over the next few weeks, Totango will be posting a blog series on best practices for …
2 – min read Aaron Levie, CEO and Founder of Box.net posted this excellent article on TechCrunch. I encourage you all to read it before reading onwards. Levie describes …
2 – min read It’s 2 days until the end of the quarter and salespeople around the globe are scrambling, trying to close sales and meet quotas. It is, …
3 – min read Lean startups are not about learning — or at least not just about it. Learning is not enough because translating what you’ve learned into value …
2 – min read Who doesn’t like it when the bartender pours an extra glass of fine wine ‘on the house’? Every time it happens to me, my emotional …
2 – min read One of the first things that grabs people’s attention when they begin using SaaSPulse is our real-time User Activity Stream. As one of our beta …
< 1 – min read Sales and marketing departments in SaaS companies share a dream: A trial flood. A well-lubricated acquisition funnel that generates an endless, fast-paced stream of new …
2 – min read We didn’t let the festivities of the new year slow us down too much and just released a new version of the SaaSPulse application. We …
3 – min read SaaS forever changes how software is developed and delivered to customers. This shift is well understood, frequently discussed and represents a major shift in the …
